- Functions as the primary strategic business leader of a full-service property and responsible for the leadership and management of a designated cluster of properties
- As General Manager of the properties, responsible for all aspects of the operation, including guest and employee satisfaction, human resources, financial performance, sales and revenue generation and delivering a return on investment
- Leads the leadership teams in the development and implementation of property-wide strategies
- Ensures implementation of the brand service strategy and brand initiatives with the objective of meeting or exceeding guest expectations
- In addition, the General Manager builds relationships with key customers through personal involvement in the sales process
- The position ensures sales engines are leveraged and initiates independent and proactive sales activities, when appropriate, to generate demand
- Position serves as the principal interface with property ownership and establishes relationship as a business partnership
- Builds owner loyalty through proactive communication, setting and managing expectations and delivering solid business results
- Responsible for the overall performance of a designated cluster of managed properties and oversees all activities associated with the pre-opening processes for new build units
- In addition, the position is responsible for sales and revenue generation for all units within the cluster
CANDIDATE PROFILE
Education and Experience
2-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major; 8 years experience in the management operations, sales and marketing, or related professional area
OR
4-year bachelors degree in Business Administration, Hotel and Restaurant Management, or related major; 6 years experience in the management operations, sales and marketing, or related professional area
CORE WORK ACTIVITIES
Leading Operations and Department Teams
- Sets goals and expectations for direct reports using the performance review process
- Identifies leadership management on the property
- Inspires and motivates team to achieve operational excellence
- Creates a synergistic leadership team and business environment that consistently delivers positive results and continuously strives to improve these results
Managing and Sustain Sales and Marketing Strategy
- Develops deployment strategies to market property in order to continue to grow market share
- Supports the sales strategy by encouraging leadership team to develop effective revenue management strategies
- Ensures focus is on proactive selling as well as reactive selling
- Reviews the STAR report, competitive shopping reports and using other resources to maintain an awareness of the property s market position
Managing Responsibilities with Property Stakeholders
- Assists with building and maintaining the owner relationship as a business partnership while maintaining the General Manager s position as the point person for the owner
- Manages an effective balance between the owners interests and the company s interests
- Understands the owners perspective and ROI expectations
Managing Profitability
- Identifies key drivers of business success and keeping the team focused on the critical few to achieve results
- Reviews sales goals and strategies to ensure alignment with the brand business strategy and proper pricing and positioning of the properties in the market
- Champions change in order to insure property is profitable
Maintaining Revenue Management Goals
- Supports the property General Manager(s) in executing the sales and revenue management activities to maximize performance
- Ensures above property sales and revenue engines are leveraged to drive RevPAR improvement year over year
- Oversees the alignment of revenue strategies amongst the area properties
- Ensures capital expenditure funds are being used to address the priorities outlined in the brand business strategy
Managing Property Operations
- Holds staff accountable for successful performance
- Utilizes an open door policy
- Communicates a clear and consistent message regarding property goals to produce desired results
- Fosters employee commitment to providing excellent service
Managing and Conducting Human Resources Activities
- Conducts annual performance appraisals with direct reports according to Standard Operating Procedures
- Hires executive committee team members who demonstrate strong functional expertise, creativity and entrepreneurial leadership to meet the business needs of the operation
- Creates appropriate development plans based on individual strengths, development needs, career aspirations and abilities
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