General Manager - Graphic Design (Packaging)

As a Senior Graphic Design Lead at our company, you will play a crucial role in transforming our packaging strategy from feature-focused communication to purpose-driven storytelling. You will lead a talented team and work across a vast portfolio of 17,000+ SKUs. Your responsibilities will include: - Strategic Leadership: Define and drive a future-ready packaging design vision that aligns with our brand purpose and current consumer trends. - Creative Direction: Collaborate with over 25 Business Units to create compelling narratives on the shelves, overseeing the creation of 600+ artworks every month. - Team & Partner Management: Lead both internal design teams and external agencies to ensure the delivery of scalable and high-performing design systems. - Design Validation: Establish a data-driven and consumer-centric design validation process using neuro-insights and advanced research tools. - Innovation & Trend Forecasting: Stay ahead of global cultural and consumer shifts to inspire innovative packaging solutions. - AI Integration: Utilize generative AI to enhance workflows, increase speed, and unleash creative potential. - Cultural Insight: Apply design semiotics and anthropological methods to craft packaging experiences that connect emotionally with consumers. The ideal candidate for this role should have 15-20 years of progressive experience in graphic design, including 8-10 years at a top-tier design agency and 5-6 years in a senior client-side role at a leading CPG/FMEG company. You should possess a proven ability to blend creative excellence with sound business strategy and expertise in consumer validation tools such as neuro-insights, semiotics, and quantitative testing. If you believe your profile matches the requirements for this position, we encourage you to share your CV at varsha.tomar@havells.com.,