General Manager - Graphic Design (Packaging)

senior Graphic Design lead

Key Responsibilities:

• Strategic Leadership:

  Define and drive a future-ready packaging design vision aligned with brand purpose and consumer trends.

• Creative Direction:

  Partner with 25+ Business Units to translate business goals into compelling shelf narratives; oversee 600+ artworks monthly.

• Team & Partner Management:

  Lead internal design teams and external agencies to deliver scalable, high-performing design systems.

• Design Validation:

  Establish a data-driven, consumer-centric design validation process using neuro-insights and advanced research tools.

• Innovation & Trend Forecasting:

  Anticipate global cultural and consumer shifts to inspire breakthrough packaging solutions.

• AI Integration:

  Leverage generative AI to optimize workflows, enhance speed, and unlock creative capacity.

• Cultural Insight:

  Apply design semiotics and anthropological methods to create emotionally resonant packaging experiences.

Ideal Candidate Profile:

• 15–20 years of progressive experience in graphic design, including:
• 8–10 years at a top-tier design agency
• 5–6 years in a senior client-side role at a leading CPG/FMEG company
• Proven ability to blend creative excellence with business strategy
• Expertise in consumer validation tools (neuro-insights, semiotics, quantitative testing)

If your profile match with the requirement share your CV at varsha.tomar@havells.com