General Manager Channel Partner Sales

Role & responsibilities

Channel Development & Management

• Build, expand, and nurture a strong network of real estate brokers, agents, and channel partners.
• Design and implement partner onboarding, training, and engagement programs.
• Identify and appoint new channel partners in target markets to increase coverage and penetration.

Revenue Generation

• Drive sales through the channel partner ecosystem for assigned residential and/or commercial projects.
• Develop monthly, quarterly, and annual sales targets for the channel partner vertical and ensure consistent achievement.
• Monitor partner performance and take corrective actions to optimize outcomes.

Strategy & Execution

• Develop and implement a comprehensive channel partner strategy aligned with organizational goals.
• Collaborate with marketing to create partner-specific campaigns, incentives, and lead-generation activities.
• Analyze market trends, competitor activity, and partner feedback to refine sales approaches.

Relationship Management

• Establish long-term, trust-based relationships with high-performing partners.
• Regularly engage with partners through events, site visits, meetings, and performance reviews.
• Act as a point of escalation for any partner-related issues and ensure swift resolution.

Team Leadership

• Lead and mentor a team of regional/channel sales managers or executives.
• Build a performance-driven culture with focus on ownership, accountability, and outcomes.

Preferred candidate profile

• 1015 years of experience in sales/channel management, with at least 5+ years in the real estate sector in a leadership role.

• Proven experience in residential and/or commercial real estate with strong broker/channel network across regions.
• Strong business acumen and understanding of real estate market dynamics
• Strong leadership and people management capabilities