GenAI Integrated Designer

Role:

Location:

About the role:

We re looking for GenAI Integrated Designer who will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses. You will likely have a team working with you and by nature of your expertise they will largely engage with you to resolve creative challenges they are coming up against and overcome the limitations of GenAI today.

You will require deep experience with GenAI tools and what they can do for the advertising industry and for marketing clients - as well as the positivity, energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations. One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

What you will be doing:

• Producing beautiful and innovative designs for our client s channels while best demonstrating GenAl capabilities within a systematic GenAI delivery process.


• To be responsible for the full design lifecycle from concept to execution.


• Where necessary, directly intervene in developing, generating or manually retouching outputs to meet quality standards across briefs.


• To develop a deep understanding of target audiences and the client s marketing strategy to deliver high quality results that have an instant, positive impact on the consumer, promoting products and brands.


• To pitch creative solutions in response to marketing strategies.


• To oversee and manage the preparation of all finished files that will comply with the correct output specifications.


• To employ expertise in photo manipulation to enhance visual quality and execution.

• Work with our Training team to actively explore, implement and explain new GenAl techniques to help our wider user base achieve high quality creative outputs


• Work with our Product & Engineering teams to test new GenAl features and provide feedback to drive platform improvements.

As a business were committed to ensuring everyone on our team is fully trained and confident in using Pencil AI, and other approved AI tools. A wide range of Internal resources are available to make sure our teams stay ahead of the AI curve: training, webinars, newsletters, AI communities etc.

You would be responsible to be actively AI proficient and keeping up to date by:

• Completing ongoing, structured [IIG] AI training including Pencil.


• Continuously up-skilling using our approved AI tools including Pencil.


• Stay up to date with evolving AI trends through our newsletters, webinars, hackathons, AI communities etc


• Facilitate collaborative knowledge-sharing sessions to foster an open exchange of AI expertise and embrace our culture of Learning.

What you need to be great in this role:

• A passion for design and conception.


• Minimum 4 years of relevant experience with digital agency


• Youll have a deep affinity with layout, typography and idea-generation.


• Ability to take ownership of projects from concept through to completion.


• Consistent record of taking on, interpreting and delivering design projects within agreed deadlines.


• Attention to detail with the ability to work under own initiative.


• Excellent experience working closely with clients during kick-off.


• Confident in bringing your own innovative ideas and creativity to projects whilst working within a broad range of design guidelines across a variety of design collateral.


• Strong client liaison, with a proven track record of developing strong client relationships.


• Effectively organising and prioritising workloads to manage client delivery whilst simultaneously influencing clients with your own ideas and conceptual creativity.


• Extensive experience in photo manipulation


• Excellent Adobe CS skills.


• Working knowledge of After Effects animation is a bonus.


• On and Offline design experience with an emphasis on Digital.


• Retouching experience and skills to mid-level.


• Confident and comfortable working in a fast-paced, changing client environment.


• A passionate and inspiring creative.


• The aptitude to learn new software and programmes efficiently and effectively.


• Self-motivated, working with little supervision.


• Collaborative team player, open minded non-political.


• Discrete about all confidential and personal information.


• Driven, proactive, helpful, and enthusiastic team player.


• Willingness to learn and incorporate AI into design processes.


• Passion for and inquisitive about AI and new technologies


• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID:14702

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