Freelance Google Adwords Manager

Key Responsibilities:

• Develop and implement comprehensive PPC strategies aligned with company marketing goals
• Conduct in-depth keyword research and audience targeting to create effective campaign plans
• Launch, manage, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and other paid channels
• Manage bidding strategies, budgets, and ad placements to maximize ROI and campaign performance
• Write compelling ad copy and collaborate with designers to develop visually engaging creatives
• Conduct A/B testing on ads, landing pages, and targeting to improve conversion rates
• Analyze performance data and generate regular reports including CTR, CPC, CPA, ROAS, and conversion metrics
• Implement and manage tracking tools such as Google Tag Manager, UTM parameters, and conversion pixels
• Provide strategic recommendations based on data insights to improve ongoing and future campaigns
• Keep up-to-date with the latest PPC trends, platform updates, and industry best practices
• Collaborate with marketing, design, and development teams to align PPC strategies with broader campaign objectives
• Ensure compliance with platform policies and brand guidelines
• Manage ad spend efficiently and ensure all campaigns stay within budget