Founding Marketing Lead

Who We Are

We are building something audacious and heartfelt a science-backed, premium D2C womens wellness brand focused on deeply underserved and often stigmatized hormonal health needs: PCOS, PMS, perimenopause, and intimate microbiome balance.Born from founders pharmaceutical doctorate and MBA backgrounds, combined 40+ years in healthcare globally, and inspired by real stories of family, friends, and clinicians, our mission is to create trusted protocols powered by clinically proven ingredients, gynecological validation, and modern formats like gummies all beautifully packaged to fit seamlessly into todays lifestyle.Were not just selling supplements. Were creating a feel-good, evidence-based movement breaking taboos, amplifying stories, and helping women feel seen, heard, and supported.

The Opportunity

We are looking for a D2C Marketing Lead who will not just launch campaigns but launch a brand and mission from the ground up. This is a unique chance to join as a founding team member, wear multiple hats, and be the orchestrator of every customer-facing touchpoint from strategy to scrappy execution.Youll bring D2C growth experience, AI-savvy marketing tools, creative firepower, and strategic fluency to build a direct-to-woman brand that doesnt just blend in it stands up and stands out.

What You'll Do

• Develop and lead the full-funnel D2C marketing strategy across web, social, paid media, influencers, and CRM
• Launch and manage GTM calendars and SKU-specific marketing plans
• Own and optimize Shopify storefront; set up Amazon listings and D2C distribution
• Collaborate with gynecologists to create content and education assets
• Manage influencer outreach, paid media, performance marketing with light internal support
• Use AI tools for marketing automation, content planning, and smart targeting.

You'll Thrive If You Have:

• 4-10 years of D2C marketing or growth experience in wellness, health, or consumer brands
• Hands-on skills with Shopify, Klaviyo, Meta/Google Ads, Amazon Seller Central, and AI tools like Jasper, ChatGPT, Notion AI
• Comfort building and scaling a brand from scratch with minimal resources
• Sensitivity to womens health issues and ability to craft honest, empowering campaigns
• A love for performance metrics and creative storytelling.

Why Join Us

• Purpose with traction: early product roadmap, capital, and CDMO partnerships in place.
• Founding team opportunity
• Freedom to shape brand, campaigns, and customer experience end-to-end
• Work with a purpose-driven, fast-moving, small team building something meaningful.
• Lets Create a Brand She Can Trust. A Brand She Can Love.