Field Marketing Executive

Responsibilities

• Plan and complete field marketing campaigns after conducting preliminary research
• Develop robust knowledge of all product lines/services
• Produce various literature, signage, merchandise, and other materials to be used at field marketing events
• Maintain relationships with third-party vendors and venues
• Negotiate with retailers and other third-party partners on promotional display and merchandise placement
• Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
• Attend relevant trade shows and events
• Monitor industry trends and competitor activities
• Manage social media activity surrounding field marketing campaigns
• Track expenses in an organized fashion
• Report weekly/monthly on the status of field marketing activities
• Document and share lead/customer intelligence with sales team.
• Develop and execute regional marketing plans to drive lead generation and brand awareness.
• Collaborate with sales and product teams to create tailored marketing strategies.
• Organize and participate in regional trade shows, conferences, and events.
• Analyze regional marketing campaign performance and optimize strategies accordingly.
• Manage regional marketing budgets and ensure efficient allocation of resources.
• Create localized content and promotional materials that resonate with the target audience.
• Conduct market research to identify regional trends and opportunities.

Qualifications

• Graduate / Marketing, Business Administration, or related field.
• Proven experience in field marketing or similar role.
• Strong understanding of local market dynamics and consumer behavior.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.
• Experience with marketing automation tools and CRM software.

Skills

• Cold Calling
• Market research
• Visit New Customers on daily basis
• Data analysis
• Digital marketing

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person