Fashion Designer

Role & responsibilities

Key Responsibilities of a Fashion Designer

1. Research & Trend Analysis

• Study market trends, consumer preferences, and seasonal demands.
  
• Conduct research on fabrics, colors, trims, and finishes.
  
• Follow fashion forecasts and competitor activities.
  

2. Concept Development

• Create mood boards, themes, and design concepts for each season or collection.
  
• Visualize designs through sketches, CAD, or fashion illustration.
  

3. Fabric & Material Selection

• Identify suitable fabrics, yarns, and trims (especially for knitwear).
  
• Ensure materials align with cost, quality, and durability requirements.
  

4. Designing & Sampling

• Develop patterns and prototypes with pattern masters/merchandisers.
  
• Oversee sample making and adjust designs as per fitting sessions.
  
• Ensure garments meet quality and comfort standards.
  

5. Collaboration & Communication

• Work closely with merchandisers, buyers, production teams, and suppliers.
  
• Present design ideas and collections to management or clients.
  
• Incorporate feedback to refine collections.
  

6. Production & Technical Support

• Provide detailed tech packs/specifications for manufacturing.
  
• Monitor production to maintain design accuracy and quality.
  
• Solve design or technical issues that arise during production.
  

7. Costing & Commercial Awareness

• Balance creativity with cost-effectiveness.
  
• Ensure designs can be produced within budget.
  
• Understand consumer pricing expectations.
  

8. Brand Representation

• Ensure designs align with brand image and target audience.
  
• Keep originality while maintaining brand identity.
  

9. Time & Deadline Management

• Work under strict seasonal calendars and production deadlines.
  

Preferred candidate profile