Executive - Copywriter & Strategist

Role & responsibilities

Content Creation & Strategist

• Develop high-impact copy

  for a diverse range of marketing materials, including but not limited to: website content, landing pages, email marketing campaigns, social media posts, display ads, video scripts, and long-form articles (blogs, white papers, case studies).

• Craft compelling, brand-aligned stories

  that resonate emotionally with our target personas, clearly communicating our value proposition and product benefits.

• Write clear, persuasive calls-to-action (CTAs)

  to optimize conversions and drive specific business goals.

• Ensure consistency

  in tone, voice, grammar, and style across all communication channels and touchpoints.

Strategy & Research

• Collaborate closely with the Marketing and Product teams

  to understand campaign objectives, target audiences, and product details to inform content strategy.

• Conduct thorough research

  on industry trends, competitor messaging, and customer pain points to develop timely, relevant, and authoritative content.

• Integrate SEO best practices

  (keyword research, meta descriptions, on-page optimization) into all digital copy to enhance search visibility and organic traffic.

• Contribute to creative concept development

  and brainstorming sessions for major integrated marketing campaigns.

Editing & Collaboration

• Edit and proofread

  all copy to ensure flawless quality, accuracy, and adherence to brand guidelines before publication.

• Present and defend copy decisions

  and creative concepts to cross-functional teams and stakeholders, clearly articulating the strategic rationale.

• Work closely with Design and Video teams

  to ensure copy and visuals are seamlessly integrated and mutually supportive.