Executive Content Writer

Hi

We are looking for Content Writer for Pune location

Key Responsibilities

1. Content Writing & Development

• Write high-quality content for blogs, articles, social media posts, website pages, newsletters, and marketing collaterals.
• Create educational, patient-friendly content on diseases, symptoms, conditions, diagnostics, treatments, and wellness topics.
• Develop compelling copy for campaigns, product descriptions, landing pages, and ad creatives.

2. Research & Medical Accuracy

• Conduct thorough research using credible medical sources.
• Work with doctors, medical teams, and subject matter experts to validate content accuracy.
• Ensure content adheres to healthcare standards, guidelines, and brand tone.

3. SEO & Digital Content

• Develop SEO-friendly content with proper keywords, structure, and metadata.
• Optimize content for readability, engagement, and search performance.
• Create content calendars and support digital marketing initiatives.

4. Social Media & Campaign Copy

• Write crisp and engaging copy for social media posts, reels scripts, awareness campaigns, and brand initiatives.
• Support digital campaigns with strong headlines, taglines, CTAs, and creative concepts.

5. Compliance & Quality Control

• Ensure all content complies with healthcare communication guidelines and ethical standards.
• Proofread and edit content for clarity, grammar, and accuracy.
• Maintain consistent tone of voice across all touchpoints.

6. Comprehensive Content Development

• Content writing for all sorts of Incenter, Outdoor, Radio promotional, Leaftlet, Brochures, Social, Website, PR content, Etc.

Required Skills & Qualifications

Must-Have

• Prior Experience in Healthcare Sector is preferred.
• 26 years of experience in content writing, with at least 1+ years in healthcare/pharma/diagnostics/wellness.
• Strong command of Englishwriting, editing, and storytelling.
• Ability to simplify medical concepts into clear, patient-friendly language.
• Experience in writing SEO-friendly content.
• Strong research skills and attention to detail.

Good-to-Have

• Experience writing for diagnostics brands, hospitals, clinics, or health-tech platforms.
• Familiarity with medical terminology, lab tests, symptoms, and treatment basics.
• Experience with CMS tools and SEO tools.
• Ability to write scripts for health videos, reels, or educational content.

Education

• Bachelor’s degree in English, Journalism, Mass Media, Life Sciences, Biotechnology, Nutrition, or related fields.
• Additional certification in medical writing, content marketing, or SEO is a plus.

Interested ones please apply or share CV to recruiter@krsnaa.in