Event Marketing Manager

HyTechPro is seeking a dynamic individual to join our Marketing team with a minimum of 4+ years of experience in managing and executing events within the B2B technology market. As part of this role, you will contribute towards driving demand through physical events such as tradeshows, meetups, and local events in North America/US. This position will involve close collaboration with the Demand-generation Marketing and Sales teams to meticulously plan, organize, and execute various aspects of events, from pre-event preparation to post-event follow-up. Key Responsibilities: - Crafting go-to-market strategies, managing events, digital marketing, field marketing, and corporate communications for Software/IT services with a focus on demand generation, lead acquisition, and customer engagement. - Collaborating with cross-functional teams to define problem statements, create collateral, and design tailored marketing campaigns. - Developing messaging, value proposition, and content creation for press releases, media interactions, and senior management communications. - Researching and identifying industry events for company participation, including high-profile events, tradeshows, and industry conferences in North America/US. - Defining clear goals and objectives for events based on input from relevant teams, such as the number of attendees, leads generated, or brand exposure. - Managing pre-event tasks including third-party suppliers, logistics, AV requirements, webinar platforms, audience acquisition, and sales engagement. - Coordinating with on-site attendees during events to ensure the company's presence is effective and meets set goals. - Conducting post-event follow-up activities, lead import, and ROI analysis to evaluate the success and financial effectiveness of event participation. - Assisting with lead import and follow-up processes to ensure accurate data handling and appropriate follow-up by the Sales team. - Demonstrating excellent written and oral communication skills, as well as comfort with public speaking. Salesforce knowledge is preferred. Qualifications: - Minimum of 4+ years of experience in managing and executing events in the B2B tech industry. - PG: Any graduate, preferably with a specialization in Marketing. Join HyTechPro's Marketing team and be a part of shaping impactful events that contribute to the company's growth and success.,