Email Marketing Specialist (B2B)

Experience- 5years with atleast 3 year in B2B

Role and Responsibilities :-

• Leading email marketing activities for the core business and newer offerings/solutions
• Email designing and content curation for newsletters etc.
• Well versed with technical capabilities around email marketing such as IP warmup, checking hard bounce, ensuring deliverability etc.
• Lead tracking and reporting
• Responsible for Quarterly lead targets
• Overseeing content and strategy for channels: Email, Webinar
• Running Lead Generation campaigns on Mailchimp for Email Marketing and setting up and coordinating live webinars on Zoom
• Suggest and evaluate new tools to help marketing that will then become a part of the marketing tech stack
• Managing external communication, brand specific communication strategy
• Establishing thought leadership and ensuring brand presence

Required Candidate:-

• Content curation and strategy for different channels such as email, newsletter, webinars, website
• Email marketing strategy for multi-solutions
• Hands-on experience with CRM like Zoho and email marketing software like MailChimp
• Excellent Written and Oral communication
• Database management/maintenance, segmentation, clean-up
• Comfortable with creating pivots and generating insights from sources such as Google Analytics, Zoho CRM etc.