Email Marketing Lead Generation and Conversion Specialist

Job Title:

Position Overview:

Key Responsibilities:

• Email Campaign Management:

  Design, implement, and manage email marketing campaigns aimed at lead generation and conversion.

• Lead Generation:

  Develop and implement targeted email marketing campaigns to attract and capture leads in the US and UK markets.

• Lead Conversion:

  Design and execute email strategies aimed at nurturing leads through the conversion funnel, utilizing drip campaigns, personalized follow-ups, and promotional offers.

• Audience Segmentation:

  Develop targeted email lists based on customer data and behaviors to optimize engagement.

• Content Creation:

  Collaborate with the marketing team to create compelling email content that resonates with the target audience.

• A/B Testing:

  Conduct A/B tests on subject lines, content, and CTAs to improve open and conversion rates.

• Performance Analysis:

  Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights for improvement.

• Lead Nurturing:

  Develop lead nurturing workflows to guide prospects through the sales funnel.

• Compliance:

  Ensure all email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM).

• Collaboration:

  Work closely with sales and marketing teams to align strategies and share insights.

• Market Research:

  Stay informed about industry trends, competitor strategies, and best practices to enhance email marketing efforts.

Qualifications:

• Bachelors degree in Marketing, Communications, or related field.
• Proven experience in email marketing and lead generation, preferably in the US and UK markets.
• Strong understanding of email marketing tools (e.g., Mailchimp, HubSpot, Salesforce).
• Familiarity with email design best practices and responsive design.
• Excellent written and verbal communication skills.
• Analytical mindset with proficiency in data analysis and reporting.
• Ability to work independently and manage multiple projects simultaneously.

Benefits:

• Salary Best in market
• Target Based Salary