Job Description

About us: befree is a leading provider of end-to-end business solutions for finance and accounting functions. Our goal is to free accountants and finance professionals from their back office and administrative tasks, so they can focus on more value added activities. Our global website is: https://befreeltd.com/ In Australia, we go by the brand name of SuperRecords as well and the website is: https://www.superrecords.com.au/. Job Requirements: Email Campaign Specialist The Marketing Campaigns Manager will be a key member of our Marketing team, managing and executing befree email campaign strategy to support the pipeline and drive demand generation. The role involves managing the overall campaign calendar, development and execution of the campaign strategy, end to end delivery of campaigns, measurement and analytics to ensure ROI. Managing, executing and developing marketing email campaigns Supporting events related campaigns including webinars Working with the marketing, sales and operations teams to gather insight and information to inform the content strategy Brief content creators, email delivery teams and CRM operations to ensure each campaign is forward planned and delivered on time. Review campaigns and analyse how to optimize for performance Measure and track our marketing investment against key SQL and MQLs Desired Profile: Experience of marketing automation platforms such as Zoho, HubSpot, Eloqua, Adobe Marketing Cloud or similar. with data segmentation, measurement and optimization experience, building campaigns in the tool Excellent written and communication skills are vital with the ability to take/brief in campaigns Excellent project management skills; confident managing upwards and coordinating teams with a good understanding of project management tools and concepts Strong understanding of the marketing campaign process and best practices Job Location, Work Timings and Work Model: Bangalore Full time 9 am to 6pm IST