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EDS-DigitalMarketing-SeniorAssociate

EDS-DigitalMarketing-SeniorAssociate

5 - 8 years

9 - 13 Lacs

kochi

Posted:23 hours ago| Platform:

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Skills Required

digital media assurance google analytics web analytics analytical consulting agile marketing operations data visualization digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Discipline Digital Marketing CoE

Role Type Performance Marketing Analytics Senior Associate

The opportunity

The purpose of the Performance Marketing Senior Associate of the Digital Marketing CoE is to partner with BMC, Marketing Operations leads and managers to achieve EY brand goals and ensure speed, quality, value, and compliance through the activation lifecycle. The role requires a strong analytical background with a passion for data dissection and visualization, along with the ability to transform insights. The senior associate will also play a crucial role in optimizing digital campaigns and maximizing their impact through rigorous analysis and continuous process and quality improvement.

Key responsibilities

Understand Digital Activations ecosystem - Paid, Display, Social and Programmatic with experience in managing large to medium activations - from ideation to go live.
Collect, analyse, and interpret large datasets from various sources, including digital advertising platforms, website analytics, and customer behaviour data.
Identify trends, patterns, and insights that inform campaign optimization and overall marketing strategies. Recommend optimization strategies based on data-driven insights to improve campaign effectiveness and efficiency.
Utilize statistical techniques and data visualization tools to present findings in a clear and meaningful way.
Work with the marketing team to segment customer audiences based on demographics, behaviour, and engagement data.
Provide insights into audience behaviours and preferences, enabling the creation of highly targeted and personalized campaigns.
Generate regular and ad-hoc reports on campaign performance, highlighting key findings and actionable recommendations.
Create dashboards and visualizations to communicate complex data to non-technical stakeholders.
Stay up to with industry trends, best practices, and emerging technologies in digital marketing analytics.
Share insights with the team and propose innovative ways to leverage data for marketing success.
Demonstrate eye for detail and ensure all deliverables are of high quality.
Lead discussions and communication with agency partners

Skills and attributes for success

Ability to clearly articulate and transform data into a story.
Engage in cross team collaboration to drive activations from start to end.
Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

Bachelors degree. Masters degree is a plus.
Outstanding written and oral communication skills in English, a generous aptitude to learn the organization s pattern of communication.
5-8 years of experience with top agencies, digital marketing analytics, preferably in a performance marketing role.
Proficiency in tools and platforms like Google Ads, LinkedIn, Facebook, Instagram, Adobe Analytics, Google Analytics, Tableau, or similar platforms.
Excellent problem-solving skills with the ability to turn data into actionable insights and present complex data findings for diverse audiences.
Detail-oriented mindset, with a passion for accuracy and precision.
Excellent MS Excel skills
Ability to analyse, organize and integrate information and data dump into clear and concise presentations.
Knowledge of social and digital media research and analytics.
Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
Potential exposure in adoption of Gen AI into marketing activations and process improvements.

Ideally, you ll also have

Agile ways of working

Technologies and Tools

Platforms - Google Ads, LinkedIn, Facebook, Instagram etc
Analytics - Adobe Analytics or Google Analytics.
Data Visualization - Power BI or Tableau
Project management
Web Analytics Tools

Ability to think critically, analyze information, and make actionable recommendations
Meticulous attention to detail, organized, and strong project management skills
Ability to work as a part of an agile team; independent and showing flexibility during peak hours

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EDS-DigitalMarketing-SeniorAssociate