Ecommerce Ads Manager

Ads Lead E-commerce & Quick Commerce

Location: Mumbai

Experience: 6+ years

Department: E-commerce & Quick Commerce

Reports To: Head E-commerce / Head Growth

Role Overview

We are seeking an experienced and data-driven Ads Lead to head the advertising function across E-commerce and Quick Commerce platforms. The ideal candidate will have a proven track record in performance marketing, campaign strategy, and revenue optimization. This role involves leading a cross-functional team to plan, execute, and analyse ad campaigns that drive traffic, conversions, and profitability.

Key Responsibilities

? Lead the end-to-end advertising strategy across E-commerce and Quick Commerce channels (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.).

? Develop and implement data-backed campaign strategies to maximize visibility, ROI, and revenue growth.

? Own the advertising P&L, ensuring efficient budget allocation and optimal spend utilization.

? Plan, monitor, and optimize paid media campaigns (CPC, display, sponsored listings) to improve ROAS and reduce acquisition costs.

? Collaborate with internal category, marketing, and design teams to align ad creatives and communication with business goals.

? Identify growth opportunities through audience segmentation, keyword optimization, and competitive benchmarking.

? Analyze campaign performance, track KPIs, and prepare dashboards and insights for leadership. ? Stay updated with platform trends, ad policy changes, and emerging tools to ensure campaign innovation and compliance.

? Work closely with external partners and marketplace account managers for visibility drives, brand days, and promotional campaigns.

Requirements

1. Bachelor's/Master's degree in Marketing, Business, or related field.

2. 6+ years of experience in performance marketing, with hands-on expertise in E-commerce and/or Quick Commerce platforms.

3. Strong understanding of ad ecosystems Amazon Ads, Flipkart Ads, Blinkit, Zepto, etc

4. Analytical mindset with expertise in Excel, Google Analytics, and marketplace dashboards.

5. Excellent leadership, communication, and cross-functional collaboration skills.

6. Ability to translate data insights into actionable strategies that drive revenue and efficiency.

Key KPIs

? Revenue contribution from ads (Ecom + Q-com)

? Advertising ROI (RoAS)

? Cost per acquisition (CPA) / cost efficiency

? Conversion rate and category visibility improvement

? Campaign performance and budget utilisation efficiency