Divisional Manager - Marketing

Founded in 2002, Global Schools Group is a Singapore-headquartered, community-oriented education institution whose mission is to cultivate and nurture young minds into global leaders of the future and is significantly contributing to achieving significant learning outcomes for every child. In the last two decades, the Foundation has grown to 64 campuses in 11 countries. Our seven international schools are spread across Southeast Asia, Middle East and Europe. Global Schools Group (GSG) is an education pioneer with a network of premier international schools. The Foundation schools infuse the best educational approaches from around the globe into a unique pedagogy which imparts value-based learning that goes beyond academics. The 62 GSG schools provide world class education to over 45,000 students from 70+ nationalities. The schools offer various. curricula, including IB, Cambridge and CBSE. Job Title: Divisional Manager - Marketing Location: Noida and Mumbai (2 openings) Position Overview: We are seeking a highly skilled and passionate Marketing Specialist to join our marketing team. The successful candidate will be responsible for : S(He) will be an experienced and data-driven Paid Media Specialist helping implement and optimize our paid advertising campaigns across various platforms. The person will be responsible for creating, implementing, and analyzing Lead generation campaigns to maximize ROI and drive targeted traffic to our digital assets Focus on MQLs and SQLs and drive the lead funnel across TOFU,MOFU & BOFU Handle Social Media Organic Posts & Paid Meta campaigns Create Content across all marketing channels Lead the development of ATL Marketing +Other creatives like Admission Kit, Brochures, Handouts, Print ads ,Hoardings, Digital Ad Banners, Paid search copies, Banners ,Bus Shelters ,Landing Pages& Pole Kiosks Lead the development of BTL Marketing creatives like RWA event collaterals, Corporate Park creatives standees, flyers,etc. Optimizing our website and implementing effective Search Engine Optimization (SEO) strategies to enhance our online presence, drive organic traffic, and improve overall user experience and engagement. Lead Creative ideas for effective reachout for Referral Marketing programs for parents & teachers Key Requirements : S(He) will work collaboratively with various teams to ensure the website aligns with our marketing goals and delivers an exceptional user journey. This role requires a keen eye for detail, a strategic mind-set, and the ability to adapt quickly to changing trends in the digital advertising landscape. Agency Interactions : SEO , Creative ,Performance 60 % Digital Marketing + 40 % Offline Brand Marketing role Show more Show less