Director Of Product Marketing

As a hiring partner for many IT organizations,We are hiring for below position as direct full time on the payroll as a permanent employee of the Hiring Organization.
Please share your updated word format resume with CTC, Location and Notice period at "info@unimorphtech.com"

Role : Director of Product Marketing-Application & Cyber Security

# Highlights

• deep understanding of Product Marketing with application security,Cyber Security & software development lifecycles.
•  Lead the team of Product Marketer & provide strategic direction & Innovation.
•  Define Go-TO-Market Strategy,positioning,messaging,sales enablement,Target Audience & Business Impact.
•  Lead New Product Version Launch,Demand Generation,Contect Creation,Thought Leadership,Cross-Functional Collaboration,
•  Should Have Strong understanding of application security concepts, including SAST, DAST, IAST, and SCA.
•  Familiarity with the DevSecOps and SDLC processes.
•  Knowledge of the competitive landscape in application security.

# Marketing Skills :

• Excellent Verbal,written,presentation & Sales skills.
• Stake holder management and collaboration.
• Strong Analytica skills to interpret market data and make data-driven decisions.
• Sales Enablement Tools and Trainings.

# Responsibilities :

2. New Version Launches - Planning and Execution: Orchestrate the end-to-end launch plan for new product versions, major features, and significant updates, ensuring maximum market impact and adoption.

3. Product Positioning and Messaging: Craft compelling and differentiated product positioning and messaging that highlights the unique value proposition of AppScan solutions. Ensure consistent messaging across all internal and external communications.

4. Content Creation and Thought Leadership: Develop high-quality marketing content, including datasheets, whitepapers, presentations, videos, solution briefs, case studies, website copy, and blog posts. Provide strategic thought leadership in the application security domain, representing AppScan at key industry forums and influencing market direction.

5. Sales Enablement: Collaborate closely with the sales team to create effective sales tools, training materials, and competitive intelligence to empower them to effectively articulate the value of AppScan products.

6. Cross-Functional Collaboration: Work closely with product management, engineering, sales, and corporate marketing teams to ensure alignment on product roadmap, launch plans, and overall business objectives.

7. Demand Generation Support: Partner with demand generation teams to develop and execute integrated marketing campaigns that drive leads and pipeline for AppScan.

8. Team Management: Build, mentor, and lead a high-performing product marketing team. Foster professional growth, provide coaching and feedback, and ensure operational excellence across all product marketing initiatives.

9. Analyst Relations: Support engagement with leading industry analysts to ensure favorable positioning and comprehensive coverage of AppScan solutions.

# Qualifications &  Experience:

15+ years of experience in product marketing, with at least 5+ years in a leadership role, preferably within the application security or cybersecurity software industry.

Proven track record of successfully launching and growing enterprise software products.

# Domain Expertise:

• Strong understanding of application security concepts, including SAST, DAST, IAST, and SCA.
• Familiarity with the DevSecOps and SDLC processes.
• Knowledge of the competitive landscape in application security.

# Marketing Skills:

• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• Strong analytical skills to interpret market data and make data-driven decisions.
• Proficiency in creating sales enablement tools and training materials.

# Leadership & Collaboration:

• Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels.
• Excellent interpersonal skills and a collaborative approach.
• Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.