Director - Events and Merchandising

As a member of the Central Events & Merchandising Team at Zepto, you play a crucial role in enhancing customer experience and driving top-of-the-funnel traffic to grow categories & horizontal programs. Your primary responsibilities include planning and executing platform & category events, in-app merchandising, and developing off-app marketing initiatives to increase category visibility. Your role involves leading a team to plan and execute events and promotions that drive customer engagement and sales. You will coordinate with various cross-functional teams to ensure seamless execution of events, monitor their performance, and provide insights for future improvements. In the realm of in-app merchandising, you will develop and execute strategies to optimize product visibility and sales. Collaborating with design and content teams, you will curate visually appealing product displays within the app, ensuring a consistent and compelling visual identity for the platform. Additionally, you will be responsible for developing and implementing off-app marketing initiatives to drive traffic to the app. By collaborating with the central marketing team, you will leverage various channels such as social media, email marketing, and partnerships to analyze traffic data and optimize strategies accordingly. A customer-centric approach is essential in all your merchandising and marketing activities. You will utilize customer feedback and insights to enhance the in-app shopping experience, improve customer retention, and satisfaction within the category. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, or a related field, along with 7-12 years of experience in high-impact roles with at least 3 years in ecommerce merchandising or related roles. Strong analytical skills, excellent communication, collaboration, and interpersonal skills are crucial. A creative thinker with a keen eye for detail, visual merchandising skills, and the ability to work in a fast-paced environment while managing multiple priorities will thrive in this position. If you are adept at making data-driven decisions, have proficiency in using merchandising and analytics software, and possess strong problem-solving, critical thinking, and communication skills, you are the ideal candidate for this role at Zepto.,