Director, Category - Value Added Business

You will be joining Licious, a Bengaluru-based meat and seafood company that has been delighting over 32 lac customers with fresh and delicious products since 2015. As the VA Category Manager, your role will be critical in shaping the consumer experience and driving growth for the brand. Here's why your role is essential: - **Consumer Insights and Strategy**: - Dive deep into consumer habits to develop a consumer-first and P&L sustainable strategy - Generate actionable insights by working with insights teams and testing concepts - **Innovation and New Product Development**: - Translate winning concepts into product briefs for R&D teams - Develop business cases for new launches and run innovation networks - **Category Positioning and Selection**: - Collaborate with the marketing team to build category positioning for exponential growth - Craft the ideal product assortment for each micro-market based on consumer behavior and competition insights - **Product Quality and Pricing**: - Refine product range based on consumer feedback and market trends - Define micro-market pricing strategies for customer conversion and profitability - **Catalogue and Business Health**: - Educate customers through the product catalogue and deliver clear information - Define, track, and review key metrics to ensure business goals are met In addition to your role responsibilities, you are expected to have: - 8-12 years of experience from a Premium B School - 5+ years of experience in FMCG/Foodtech with Brand Management/NPD roles - Strong data orientation and analytical skills for solving complex business problems - Ability to collaborate with multiple stakeholders and work with cross-functional teams - Experience in Category Management / PnL ownership roles in online/offline retail companies - Exposure to digital-first business models Your role as a Category Manager at Licious will involve working closely with various teams to drive category objectives and bring about innovative changes in the way India shops and consumes meat. Your contribution will be vital in shaping the future of the brand and ensuring the satisfaction of our customers.,