Director- Brand Marketing

Job Description

About the Opportunity:

Role:

Level:

Location:

Reporting To:

About the function:

The Brand Marketing function at MakeMyTrip plays a pivotal role in driving rapid growth and market expansion. It powers bold, insight-led propositions and delivers clutter-breaking communication that captures attention and drives business momentum. From high-impact ATL and BTL campaigns to agile digital platform strategies, the team leads end-to-end brandbuilding efforts with creativity, precision, and purpose. By combining sharp consumer insights with data-driven thinking, the function shapes compelling narratives that spark engagement, build affinity, and inspire action. It operates at the intersection of creativity and performance, continuously pushing the brand forward in an increasingly competitive and dynamic travel landscape.

About the role:

As the Brand Marketing Lead, you will drive the brand, and mobile marketing charter for MakeMyTrip. This role calls for a strong strategic mindset, a deep understanding of consumer behavior, and the ability to craft bold, insight-led campaigns that deliver both brand impact and business results. You will be responsible for developing and executing a holistic, multi-channel marketing strategyacross ATL, BTL, digital, and mobile platformsthat enhances brand equity and accelerates customer acquisition. The role involves close collaboration with internal stakeholders and external partners to create compelling narratives and breakthrough campaigns in a fast-paced, competitive travel landscape.

What will you be doing:

• Spearheading demand generation across online and offline channels by shaping bold, insight-led marketing strategies that deliver measurable business impact.
• Uncovering and unlocking growth opportunities across products, markets, and consumer segments to drive sustainable and future-ready brand expansion.
• Shaping a deep, continuously evolving understanding of consumer behaviour, category shifts, and competitive dynamics to stay ahead of the curve.
• Leading the development of breakthrough brand campaignsfrom strategic ideation and creative briefing to execution across paid, owned, and earned media.
• Driving collaboration across internal teams and agency partners to build consistent, high impact brand narratives that cut through and convert.
• Architecting integrated media strategies that align performance, brand, and platform efforts into a unified, full-funnel marketing engine.
• Partnering closely with cross-functional teams (Revenue, Product, Category, Sales) to create cohesive, insight-backed go-to-market strategies for new initiatives and innovations

Qualification & Experience:

• MBA from a reputed institute with 912 years of Brand Marketing experience in an e-commerce or FMCG brand.

Key Success factors of the role:

• Mindset that will constantly think about ROI, business and revenue.
• Passion for data and an exceptional ability to solve complex problems.
• Ability to think strategically and execute with tactical precision
• Comfortable operating in a fast-paced, high-growth environment