5 Data-Driven Thinking Jobs

Job Description About the Opportunity: Role: Brand Marketing Level: Associate Director/ Director Location: Gurugram Reporting To: Vice President - Brand Marketing About the function: The Brand Marketing function at MakeMyTrip plays a pivotal role in driving rapid growth and market expansion. It powers bold, insight-led propositions and delivers clutter-breaking communication that captures attention and drives business momentum. From high-impact ATL and BTL campaigns to agile digital platform strategies, the team leads end-to-end brandbuilding efforts with creativity, precision, and purpose. By combining sharp consumer insights with data-driven thinking, the function shapes compelling narratives that spark engagement, build affinity, and inspire action. It operates at the intersection of creativity and performance, continuously pushing the brand forward in an increasingly competitive and dynamic travel landscape. About the role: As the Brand Marketing Lead, you will drive the brand, and mobile marketing charter for MakeMyTrip. This role calls for a strong strategic mindset, a deep understanding of consumer behavior, and the ability to craft bold, insight-led campaigns that deliver both brand impact and business results. You will be responsible for developing and executing a holistic, multi-channel marketing strategyacross ATL, BTL, digital, and mobile platformsthat enhances brand equity and accelerates customer acquisition. The role involves close collaboration with internal stakeholders and external partners to create compelling narratives and breakthrough campaigns in a fast-paced, competitive travel landscape. What will you be doing: Spearheading demand generation across online and offline channels by shaping bold, insight-led marketing strategies that deliver measurable business impact. Uncovering and unlocking growth opportunities across products, markets, and consumer segments to drive sustainable and future-ready brand expansion. Shaping a deep, continuously evolving understanding of consumer behaviour, category shifts, and competitive dynamics to stay ahead of the curve. Leading the development of breakthrough brand campaignsfrom strategic ideation and creative briefing to execution across paid, owned, and earned media. Driving collaboration across internal teams and agency partners to build consistent, high impact brand narratives that cut through and convert. Architecting integrated media strategies that align performance, brand, and platform efforts into a unified, full-funnel marketing engine. Partnering closely with cross-functional teams (Revenue, Product, Category, Sales) to create cohesive, insight-backed go-to-market strategies for new initiatives and innovations Qualification & Experience: MBA from a reputed institute with 912 years of Brand Marketing experience in an e-commerce or FMCG brand. Key Success factors of the role: Mindset that will constantly think about ROI, business and revenue. Passion for data and an exceptional ability to solve complex problems. Ability to think strategically and execute with tactical precision Comfortable operating in a fast-paced, high-growth environment Show more Show less

At Howl, we launch and grow brands. We&aposve done this for HRX, DBS Bank, American Express, Zee Live, Amazon Prime Music and Van Heusen to name a few. We believe that bringing curious, empathetic people together to work toward a shared purpose creates a brand experience that can change the world. Our team is seeking a dynamic Account Managers in our Client Success & Strategy team who will help grow the brand both strategically and creatively. The ideal candidate will have a passion for all things that are focused towards digital marketing and technology. The candidates need to be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. WHO YOU ARE : Proven working experience of 1-2 years in digital marketing, client servicing and team management Bachelor&aposs degree in marketing or a related field. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement. WHAT YOULL DO : Set digital marketing strategies for your assigned brands, considering their specific requirements. Act as the point of contact for clients for all things related to the management and smooth functioning of accounts and ensuring marketing KPIs are being met. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Brainstorm new and creative brand strategies Suggest, design, and implement digital projects to increase customer ROI Establish, implement and ensure billing and invoicing cadence on assigned accounts Collaborate with external agencies and other vendor partners to drive quality output. Evaluate emerging trends and technologies. Provide thought leadership and perspective for adoption where appropriate. Eager to learn and willing to work in a high-pressure environment. Strong team management skills with the ability to grow and develop the teams you will lead as well as effectively collaborate with cross-functional teams. Good communication skills and proficiency in English. LIFE WITH A WOLFPACK: Its important that work goes beyond task lists and deadlines. Youll be entering a workplace packed with creative individuals. Learning will be exponential, and well make sure of it too. Weekly learning sessions, as well as conversations with the founders, will only add to your skill set and perspective. Most importantly, you will push yourself to deliver quality and create compelling narratives for brands and products. Show more Show less

First things first - what is HOWL No, were not just another agency, and yes, youve probably heard that from every other agency. That being said, the next few sentences will try to articulate what our vision at HOWL is, and if it strikes a chord, wed love to hear from you. What drives us is simple - the need to create. Create teams, create processes, and in turn create our very own brands and products. The rest of this page will detail what we expect from a Senior Executive, what it is youll do, the skills youll develop, and the people youll work with. Were a pack and working together is key to success. WHAT YOULL DO: Design, build and maintain the clients brand presence across digital platforms, extending beyond social media. Act as the point of contact for clients for all things related to the management and smooth functioning of accounts and ensuring deliverables are being met. Must be able to convert the client brief into an actionable marketing plan which covers internal briefing for the content, creative and performance teams Analyze the success of digital campaigns and report on KPIs set down before the campaign. Stay up-to-date with digital technology trends Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Brainstorm new and creative growth strategies Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Strong team management skills with the ability to grow and develop the teams you will lead as well as effectively collaborate with cross-functional teams. WHO YOU ARE: Bachelors/Masters degree in marketing or a related field Proven working experience of 2-3 years in digital marketing, client servicing and team management Capable of ideating digital campaigns that engage, inform and drive impact backed with with data-driven thinking Strong operational & analytical skills with obsessive attention to detail. Up-to-date with the latest trends and best practices in online marketing and measurement Eager to learn and willing to work in a high-pressure environment. Good communication skills and proficiency in English LIFE WITH A WOLFPACK: Its important that work goes beyond task lists and deadlines. Youll be entering a workplace packed with creative thinkers and tenacious individuals. Learning will be exponential, well make sure of it too. Weekly learning sessions as well as conversations with the founders will only add to your skill set and perspective. Show more Show less

JD for- Assistant Brand Manager Location: Mumbai Reports To: DGM- Brand Type: Full-Time Responsibilities : Analyse brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Engage with the marketing team in executing strategic brand initiatives Oversaw the creation of action-driven creative assets to engage and convert the target audience. Establish performance specifications, cost and price parameters, market applications, and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs. Monitor market trends, research consumer markets, and competitors activities. Oversee new and ongoing marketing and advertising activities. Monitor product distribution and consumer reactions. Devise innovative growth strategies. Align the company around the brands direction, choices, and tactics. Lead ideation and execution of Omnichannel initiatives to create strong customer propositions for company in line with category ambition. Qualifications : Candidates should have a minimum experience of 3 to 6 years. Preferred experience in the beauty or skincare industry. Must have basic experience with Direct-to-Consumer (D2C) business models. Proven experience with performance marketing and e-commerce advertising. Good to have experience in Social Media Management and Influencer Marketing. Proven ability to develop brand and marketing strategies and communicate recommendations to executives. Experience in identifying target audiences and devising effective campaigns. Excellent understanding of the full marketing mix. Strong analytical skills partnered with a creative mind. Data-driven thinking and an affinity for numbers. Outstanding communication skills. Up-to-date with latest trends and marketing best practices. Degree in marketing or a related field. Show more Show less

Responsibilities : - Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. - Develop and monitor campaign budgets. - Plan and manage our social media platforms. - Prepare accurate reports on our marketing campaign's overall performance. - Coordinate with advertising and media experts to improve marketing results. - Identify the latest trends and technologies affecting our industry. - Evaluate important metrics that affect our website traffic, service quotas, and target audience. - Work with your team to brainstorm new and innovative growth strategies. - Oversee and manage all contests, giveaways, and other digital projects. Requirements : - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Proven working experience in digital marketing - Leads generation experience through Web Research, Social Media (LinkedIn, Twitter, Facebook, You tube), eMail Marketing - Solid knowledge of website analytics tools - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement.