Digital Sales for Mumbai FORT

Role – Lead: Digital Head

Call me at 7011955100

1. Digital Sales & E-commerce Management

· Drive revenue growth across e-commerce platforms.

· Optimize website performance (CRO, SEO, UX).

· Analyze data to refine sales strategies.

· Retention Marketing through i.e. Email, WhatsApp, etc.

2. Website Flow Management

· Ensure seamless website navigation and functionality.

· Use analytics and testing to enhance the user journey.

· Collaborate with teams to improve website aesthetics and performance.

3. Performance Marketing

· Plan and execute ROI-focused paid marketing campaigns (Google Ads, Facebook/Instagram, Whatsapp Email Ads).

· Collaborate with agencies to monitor and meet marketing targets.

· Optimize ad performance through audience targeting and data analysis

· Monitor budgets, track results, and report campaign effectiveness to stakeholders.

4. Customer Experience

· Map and optimize customer journeys for conversion and retention.

· Implement automation for abandoned cart recovery and upselling.

· Oversee CRM strategies to enhance customer satisfaction and loyalty.

5. Metrics & Reporting

· Define KPIs for sales, marketing, and customer experience.

· Report performance and insights to stakeholders.

6. Collaboration & Leadership

· Work closely with agencies, designers, and developers.

· Manage internal teams to execute digital initiatives efficiently.

Education

· Bachelor’s degree in Marketing, Business Administration, or related fields.

· MBA or certifications in Digital Marketing/E-commerce are a plus.

Experience

· 3+ years in digital marketing, e-commerce management, or a related field.

· Proven track record in driving digital sales and managing online campaigns.

· Experience in premium lifestyle brands is preferred.

Technical Skills

· Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce).

· Hands-on experience with tools like Google Analytics, Klaviyo, Mailchimp, HubSpot, and WhatsApp for Business.

· Knowledge of paid ad platforms (Google Ads, Facebook/Instagram Ads).

· Familiarity with CRM systems and customer journey mapping.

Soft Skills

· Strategic thinker with a data-driven mindset.

· Exceptional communication and collaboration skills.

· Highly organized, with an ability to multitask and meet deadlines.

· Passion for sustainable fashion and lifestyle.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹100,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person