Digital Platform Arch Assoc Principal

As a Digital Platform Arch Assoc Principal at Accenture, your role will involve helping to balance increased marketing complexity and diminishing marketing resources. You will drive marketing performance by utilizing deep functional and technical expertise to accelerate time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Your primary responsibility will be to design, implement, and manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that enables the creation and management of marketing relationships and campaigns with customers. By incorporating integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis, you will play a crucial role in enhancing marketing operations. To excel in this role, we are looking for candidates with expertise in Salesforce Marketing Cloud, including a deep understanding of SFMC functionalities such as Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Proficiency in configuring and customizing SFMC components, knowledge of SQL and AMPscript for data segmentation and dynamic content creation, strong problem-solving skills, and the ability to troubleshoot technical issues related to SFMC and campaign execution are essential. Additionally, you should have excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, a keen eye for detail, and the ability to manage multiple campaigns simultaneously in a fast-paced environment. Exposure to API integration, knowledge of Marketing Automation best practices, familiarity with HTML and CSS for email template customization, and experience in campaign reporting and analysis are also desired skills. Your roles and responsibilities will include collaborating with Project Managers and marketing stakeholders to understand campaign objectives and requirements, executing campaign strategies, including audience segmentation, journey mapping, and content creation, configuring and customizing SFMC components to support campaign execution, setting up and executing email, SMS, direct mail, social/paid, and other marketing campaigns using SFMC tools, monitoring campaign performance and engagement metrics, conducting A/B testing and optimization, troubleshooting and resolving technical issues related to campaign execution, and adhering to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklists and other important process documents to carry out all required tasks. If you are a dynamic individual with a solid background in marketing operations and a passion for leveraging technology to drive marketing performance, this role at Accenture could be the perfect opportunity for you. Join us in embracing the power of change to create value and shared success for our clients, people, shareholders, partners, and communities.,