Digital Mktg Advisory Senior Analyst

Role Overview: As a Digital Marketing Advisory Senior Analyst at Accenture, you will play a crucial role in maintaining and ensuring optimal performance of assigned digital products for the PU. Your responsibilities will include driving continuous improvement, conducting data quality checks, and managing access control. You will collaborate with users in the PU, digital product managers, product owners, and I&E to incorporate user stories into the backlog and deploy them in the market. Additionally, you will identify the need for new products, migration to alternate solutions, or discontinuation of existing products as the business requirements and digital ecosystem evolve. Key Responsibilities: - Understand business requirements and the role of digital portfolio - Ensure systems operate effectively and meet user experience expectations - Take ownership of application input and output performance - Ensure stability of customer and O2C transactional effectiveness - Expand applications with new customers, offers, and promotions - Monitor and drive usage of digital products as intended - Provide data analytics and insights for decision-making - Develop and maintain prioritized backlog of user stories - Collaborate with stakeholders to deploy user stories as product features - Escalate and resolve issues through technical resources when necessary - Conduct regular data quality checks for accurate decision-making - Ensure compliance with guidelines, financial frameworks, and security measures Qualification Required: - University degree or equivalent - Experience in digital system deployment - Experience in process simplification Note: No additional details of the company were mentioned in the job description.,