Digital Media - Programmatic

Job Description: Digital Media - Programmatic

Experience: 2.5+ years of relevant experience

Location: Borivali, Mumbai

Profile Summary:

We are seeking a highly skilled Digital Marketing Specialist with experience in Programmatic platforms, DV360, The Trade Desk, etc. The ideal candidate will be responsible for managing, optimizing, and executing ad campaigns from start to finish, with a focus on improving performance and ensuring seamless delivery.

Key Responsibilities:

Build, manage, and optimize ad campaigns on DV360, in-house DSP platform, Taboola, etc

Monitor ad campaigns from inception to completion, making necessary modifications to enhance performance.

Troubleshoot and resolve issues to ensure smooth execution and continuous improvement of campaign results.

Run detailed reports and provide actionable insights on campaign performance during and post-campaign.

Ensure the delivery of campaign KPIs is met or exceeds industry standards.

Work towards achieving and surpassing set targets for both productivity and quality, aligning with all SLA agreements.

Required Skills:

Proficiency in DV360 & paid social (is a plus)

Strong analytical skills with a focus on performance optimization.

Ability to troubleshoot and solve issues in a fast-paced environment.

Experience in creating media plans and programmatic campaign strategies.

Strong communication and reporting skills.

Ability to meet targets and KPIs, ensuring timely campaign delivery.

This role offers an excellent opportunity to work in a dynamic environment and contribute to the success of various digital marketing campaigns