Digital Media Buyer/Planner

2 - 6 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Media Buyer and Planner, your primary responsibility will be to develop and implement omnichannel media buying and planning strategies to achieve client objectives and campaign key performance indicators (KPIs) in the Indian market. You will conduct thorough market research and analysis to identify target audiences, media trends, and competitive landscape, using these insights to shape media plans that drive successful campaigns. Key Responsibilities: - Collaborate with internal teams and external media partners to negotiate media buys across various advertising channels such as OOH, transit, newspaper, digital media, radio, TV, OTT, and programmatic platforms. - Execute media buys across multiple channels, ensuring seamless integration and consistency in messaging and brand presence. - Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization across all channels. - Manage media budgets, timelines, and deliverables to ensure campaigns are executed efficiently and within scope. - Stay updated on industry developments, media trends, and emerging technologies within the Indian advertising landscape. - Build and maintain strong relationships with media vendors, publishers, and industry partners to stay informed about new opportunities and best practices across different channels. Qualifications Required: - Proven experience in media buying and planning, particularly in the Indian market. - Strong analytical skills with the ability to conduct comprehensive market research and analysis. - Excellent negotiation skills and the ability to collaborate effectively with internal and external stakeholders. - Proficiency in managing media budgets, timelines, and deliverables. - Knowledge of industry trends, emerging technologies, and best practices in advertising. (Note: No additional details about the company were provided in the job description),

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