Digital Media Audit - Digital Marketing & Campaign Optimization Expert

Position title: Consultant Digital Media Audit - Digital Marketing and Campaign Optimization Expert

kirti.goyal@protivitiglobal.in

Location:

Experience:

Role Overview:

We are seeking an experienced consultant to audit and optimize digital marketing campaigns for global and local clients. The role focuses on reviewing campaign performance, media buying practices, and rate benchmarking to ensure cost efficiency and compliance.

Key Responsibilities:

Digital Campaign Reviews:

Review performance marketing campaigns

Media Buying & Performance Analysis:

Rate Benchmarking Analysis:

. Delivery Validation:

Vendor Selection & Management Reviews:

Relationship Management:

Expertise Development:

• Specialization in digital marketing within the Global Digital SME group.
• Train team members and develop methodologies for improved insights.
• Stay updated with emerging digital commerce trends and best practices.

Qualifications:

• 5-7 years of hands-on experience in digital media planning and campaign management.
• Expertise in Google Ads management, programmatic advertising, PPC, Influencers, and social media campaigns.
• Working knowledge of SEO and technical implementation of webpages, landing pages, CRM integration for lead generation.
• Proven ability to analyze data, draw insights, and optimize campaigns for maximum ROI.
• Strong project management skills and the ability to manage multiple projects and teams.
• Excellent communication and client relationship management skills.

Preferred Qualifications:

• Experience in media agencies or media audit roles.
• Proficiency in identifying cost and quality measurements and conducting media spends reviews and campaign audits.
• Familiarity on CRM, CDP, Ad Frauds, tools are a plus.
• Experience with digital data analytics tools and emerging digital marketing trends.