Digital Marketing

About Wolf Casa -

Wolf Casa stands as one of India's most distinguished names in the furniture and home dcor industry, celebrated for its premium, customized, and contemporary furnishing solutions. With an unwavering commitment to transforming living and workspaces, the brand blends style, comfort, and functionality to create environments that truly resonate with individuality. Over the years, Wolf Casa has earned the trust of both residential and commercial clients, becoming a preferred partner for curated interior experiences.

Expanding beyond furniture, Wolf Casa offers an integrated spectrum of interior solutions, including premium tiles, sanitary products, and end-to-end interior consultancy. From developing meticulous architectural plans to curating refined window and door dcor, fittings, and sanitary essentials, the company brings every element of a space into elegant alignment. With extensive exposure to global markets, Wolf Casa infuses international quality standards, contemporary design sensibilities, and sophisticated craftsmanship into every projectcreating interiors that are cohesive, refined, and truly world-class.

Job Overview

We are looking for a highly skilled Digital Marketing Strategist with strong experience in content creation, paid advertising, campaign management, and promotional strategy. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives across various platforms to drive brand awareness, engagement, and conversions.

Key Responsibilities

1. Digital Strategy & Campaign Planning

• Develop and execute data-driven digital marketing strategies to meet brand and performance goals.
• Plan and manage promotional campaigns across digital channels (Google, LinkedIn, YouTube, Social Media etc.).
• Analyze market trends and competitor activity to identify new opportunities.

2. Content Strategy & Production

• Create, strategize, and oversee high-quality content for social media, blogs, ads, landing pages, and email campaigns.
• Work with content creators, designers, and video teams to deliver cohesive brand messaging.
• Ensure all content aligns with brand guidelines and digital best practices.

3. Performance Marketing & Advertising

• Manage paid campaigns across Google Ads, Facebook/Instagram Ads, and other platforms.
• Optimize campaigns for ROI, cost efficiency, lead generation, and conversions.
• Conduct A/B testing for creatives, targeting, and landing pages.

4. Social Media Management

• Plan and manage social media calendars, content schedules, and community engagement.
• Track performance metrics and optimize content for reach and engagement.

5. SEO & Website Optimization

• Coordinate with SEO specialists to improve website ranking and organic traffic.
• Suggest improvements for landing pages, user experience, and conversion funnels.

6. Analytics & Reporting

• Monitor KPIs across campaigns and platforms using Google Analytics, Meta Insights, and other tools.
• Prepare weekly/monthly reports with actionable insights and improvement suggestions.

7. Collaboration & Coordination

• Work cross-functionally with design, sales, and product teams to support campaigns.
• Brief creative teams for ad campaigns, videos, and promotional content.

Qualifications & Skills

Required:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in digital marketing, content, and paid campaigns.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other ad platforms.
• Strong understanding of SEO, SEM, analytics, and content strategy.
• Excellent writing and communication skills.
• Proficiency with tools like Google Analytics, Google Tag Manager, Canva, etc.

Preferred:

• Experience with marketing automation tools.
• Experience in creating video scripts, reels, or content briefs.
• Certifications in Google Ads, or Digital Marketing.

Key Attributes

• Creative mindset with strong analytical thinking
• Detail-oriented and deadline-driven
• Strong project management skills
• Ability to work independently and as part of a team
• Passion for digital trends, content innovation, and brand storytelling