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Spectrum Academy
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Digital Marketing Trainer

Digital Marketing Trainer

Spectrum Academy

0 years

1 - 4 Lacs

nashik maharashtra

Posted:19 hours ago| Platform: SimplyHired logo

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Skills Required

crm software marketing master's degree analysis skills bachelor's degree in-person

Work Mode

On-site

Job Type

Full Time

Job Description

Contact HR : Sharmila Shinde : 9850011245

Work From Office only

Key Responsibilities: Digital Strategy & Campaign Management

Plan and execute online marketing campaigns to drive student inquiries and admissions.
Design and manage lead generation funnels for courses using Google Ads, Facebook/Instagram Ads, YouTube, etc.
Analyze campaign performance and optimize for maximum ROI and CPL (Cost Per Lead).

SEO & Website Optimization

Improve website SEO ranking, monitor keywords, backlinks, and analytics.
Coordinate with content/tech teams to ensure proper on-page and off-page optimization.

Social Media Marketing

Create, post, and manage engaging content across Instagram, Facebook, LinkedIn, YouTube.
Run targeted ad campaigns to promote events, webinars, courses, and testimonials.

Email & WhatsApp Marketing

Build and maintain student/parent databases.
Design and send email & WhatsApp drip campaigns for promotions, nurturing, and re-engagement.

Analytics & Reporting

Track KPIs using tools like Google Analytics, Meta Business Manager, and CRM dashboards.
Prepare weekly/monthly performance reports and suggest improvements.

Required Skills:

Proven experience with Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.)
Good knowledge of Canva / Photoshop / basic video editing tools
Excellent content and copywriting skills for educational audience
Familiarity with CRM tools (Zoho, HubSpot, Leadsquared preferred)
Strong analytical, reporting, and A/B testing skills

Educational Qualification:

Bachelor’s or Master’s Degree in Marketing, Digital Media, or relevant field
Certification in Google Ads, Meta Blueprint, HubSpot (preferred)

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

Provident Fund

Work Location: In person

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