Digital Marketing - Team Lead - UK shift- Work from office

Team Manager.

Years of Experience:

Required Skills:

• Basic to intermediate understanding of both PPC and SEO concepts
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager
• Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console
• Knowledge of digital marketing metrics like CTR, CPC, Quality Score, organic CTR, and domain authority
• Strong analytical skills and a data-driven mindset
• Ability to support tracking, UTM tagging, and conversion setup
• Proficiency in Excel-Google Sheets for reporting
• Strong written communication skills for ad copy and SEO content suggestions

PPC:

• Assist in setting up and managing PPC campaigns (Search, Display, Performance Max, etc.) Manage and support multiple client campaigns simultaneously, ensuring timely updates and performance tracking
• Conduct keyword research, competitor benchmarking, and audience targeting for paid campaigns
• Write compelling ad copy and help with A-B testing
• Monitor campaign performance using tools like Google Ads, Meta Ads Manager, and Google Analytics
• Track conversions and optimize campaigns for KPIs like ROAS, CTR, CPC, and CPA
• Prepare performance reports and dashboards for internal teams or clients.

SEO:

• Conduct keyword research for organic search growth using tools like Google Keyword Planner, SEMrush, or Ahrefs
• Assist with on-page SEO- optimizing meta titles, meta descriptions, header tags, and internal linking
• Support technical SEO tasks such as site speed improvements, sitemap submissions, and fixing crawl errors
• Help with content optimization for blogs, landing pages, and product-service pages to improve search rankings
• Monitor and report on keyword rankings, organic traffic trends, and SEO KPIs
• Support link-building outreach campaigns and off-page SEO initiatives
• Stay updated on Google algorithm changes and SEO best practices