Digital Marketing Strategy Manager

7 - 12 years

10 - 16 Lacs

Posted:4 weeks ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Preferred candidate profile

  • Location:

     Goa Campus + Hyderabad (acceptable to expand talent pool)
  • Working Days:

     5 Days + half day on Saturday
  • Work Mode:

     Onsite (Campus-based role)
  • Industry Preference:

    Higher Education / Universities, OR Agencies with education clients,

    (EdTech-only not preferred)

  • Role Type:

     Digital Marketing Strategy + Team Leadership

Good to Have:

  • SEO/AEO understanding
  • WordPress basics
  • Offline events/admissions experience
  • GA4 knowledge
  • Stakeholder management (faculty, leadership)

Build & continuously refine marketing strategy to effectively

position the Institute.

  • Acquire key segment insights to build segment specific messaging and outreach

strategy.

  • Scan the external environment for developments, carry out competitive

analysis, analyze industry trends and industry at global level regularly and derive

implications for the Institutes marketing strategy.

  • Build media plans that primarily involve popular digital media platforms, digital

ad networks, social media platforms & other new age outreach mediums.

  • Design and implement lead generation strategies across online and offline

channels, monitor inquiry pipelines, and collaborate with admissions teams to

improve inquiry-to-enrollment conversions.

  • Effectively plan & manage PR activities ranging from press releases, events,

conferences, articles, blogs, podcasts & press interviews.

  • Draw up activity calendar and allocate expenses based on activity, brand plans

and budget allocations, seek approval on activity calendar and revise it as

required.

  • Drive preparation of marketing brochures to highlight various program offerings
  • Collaborate closely with key institutional divisions such as Alumni Relations,

Admissions, Placements, Practice School and Research & Innovation to develop

and execute targeted marketing strategies that amplify their initiatives and

enhance institutional visibility.

  • Allocate responsibilities within the team, monitor performance, provide

developmental feedback, resolve grievances, counsel and mentor team

members.

  • Any other responsibility assigned by the Head from time-to-time.

Qualification

Masters degree in Business Management, preferably with specialization in Marketing, and with a minimum of 7 years of relevant experience in a similar role within a higher education Institute or related industry.

Technical Knowledge:

  • Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google

Analytics (GA4), Data Studio or other similar tools

  • Marketing automation and CRM Systems

  • Content Strategy & SEO/SEM Knowledge
  • Media buying platforms

Behavioral Competencies:

  • Should have demonstrated ability of being an empathetic leader, a listener

and to work independently and lead data- driven initiatives.

  • Should have strong analytical and problem-solving skills, with attention to

detail and accuracy in data handling.

  • Should possess excellent communication and interpersonal skills.
  • Should have the ability to plan, direct & coordinate activities, work

collaboratively and communicate effectively across a range of stakeholders.

  • Should exhibit a proactive attitude towards identifying opportunities for

improvement.

  • Should be punctual, methodical, organized, self-motivated and result-oriented

to meet tight timelines.

  • Should be able to multi-task, set and reset priorities with direction or

feedback from higher-ups and teammates.

  • Should exhibit a high degree of ownership, commitment and flexibility, should

be able to put in extra hours as per work demands.

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