Digital Marketing Strategy Manager

Preferred candidate profile

• Location:

   Goa Campus + Hyderabad (acceptable to expand talent pool)

• Working Days:

   5 Days + half day on Saturday

• Work Mode:

   Onsite (Campus-based role)

• Industry Preference:

  Higher Education / Universities, OR Agencies with education clients,

  (EdTech-only not preferred)

• Role Type:

   Digital Marketing Strategy + Team Leadership

Good to Have:

• SEO/AEO understanding
• WordPress basics
• Offline events/admissions experience
• GA4 knowledge
• Stakeholder management (faculty, leadership)

Build & continuously refine marketing strategy to effectively

position the Institute.

• Acquire key segment insights to build segment specific messaging and outreach

strategy.

• Scan the external environment for developments, carry out competitive

analysis, analyze industry trends and industry at global level regularly and derive

implications for the Institutes marketing strategy.

• Build media plans that primarily involve popular digital media platforms, digital

ad networks, social media platforms & other new age outreach mediums.

• Design and implement lead generation strategies across online and offline

channels, monitor inquiry pipelines, and collaborate with admissions teams to

improve inquiry-to-enrollment conversions.

• Effectively plan & manage PR activities ranging from press releases, events,

conferences, articles, blogs, podcasts & press interviews.

• Draw up activity calendar and allocate expenses based on activity, brand plans

and budget allocations, seek approval on activity calendar and revise it as

required.

• Drive preparation of marketing brochures to highlight various program offerings
• Collaborate closely with key institutional divisions such as Alumni Relations,

Admissions, Placements, Practice School and Research & Innovation to develop

and execute targeted marketing strategies that amplify their initiatives and

enhance institutional visibility.

• Allocate responsibilities within the team, monitor performance, provide

developmental feedback, resolve grievances, counsel and mentor team

members.

• Any other responsibility assigned by the Head from time-to-time.

Qualification

Masters degree in Business Management, preferably with specialization in Marketing, and with a minimum of 7 years of relevant experience in a similar role within a higher education Institute or related industry.

Technical Knowledge:

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google

Analytics (GA4), Data Studio or other similar tools

• Marketing automation and CRM Systems

• Content Strategy & SEO/SEM Knowledge
• Media buying platforms

Behavioral Competencies:

• Should have demonstrated ability of being an empathetic leader, a listener

and to work independently and lead data- driven initiatives.

• Should have strong analytical and problem-solving skills, with attention to

detail and accuracy in data handling.

• Should possess excellent communication and interpersonal skills.
• Should have the ability to plan, direct & coordinate activities, work

collaboratively and communicate effectively across a range of stakeholders.

• Should exhibit a proactive attitude towards identifying opportunities for

improvement.

• Should be punctual, methodical, organized, self-motivated and result-oriented

to meet tight timelines.

• Should be able to multi-task, set and reset priorities with direction or

feedback from higher-ups and teammates.

• Should exhibit a high degree of ownership, commitment and flexibility, should

be able to put in extra hours as per work demands.