Digital Marketing Strategist

Job Description

We are seeking an experienced Digital Marketing Strategist to spearhead our company s and clients online marketing initiatives. In this pivotal role, you will be responsible for developing and executing innovative digital marketing strategies that drive brand awareness, engage our target audience, and contribute to the overall success of our marketing efforts. Key Responsibilities: Craft and implement comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and display advertising Develop compelling and relevant content for our websites, blogs, and social media platforms Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility Curate and manage a content calendar for social media platforms (Meta, X, LinkedIn, Instagram, etc.) Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly Collaborate closely with cross-functional teams to align digital marketing efforts with overall business objectives Manage and coordinate with designers, developers, and content writers to ensure seamless execution of digital marketing initiatives Monitor and maintain the company s and clients online reputation across various review platforms and social media Address and resolve negative reviews and comments promptly to maintain a positive brand image Stay updated with the latest digital marketing trends, technologies, and best practices Prepare and present monthly reports to stakeholders, highlighting campaign performance and insights Skills: Proven experience in developing and implementing successful digital marketing strategies In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics Excellent written and verbal communication skills Strong creative thinking and problem-solving abilities Ability to manage multiple projects and meet deadlines in a fast-paced environment Improve The Process Relentlessly work on improving the internal processes while solving problems along the way Tools and Technologies: Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.) Familiarity with content management systems (CMS) and email marketing platforms Experience with project management and collaboration tools