Digital Marketing Strategist

About the Role:

We are looking for a skilled and experienced Marketing Strategist to lead and enhance our digital marketing efforts. This is a full-time permanent position ideal for someone with a strategic mindset and hands-on expertise in SEO, PPC, and digital marketing tools. The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns that drive brand visibility and generate high-quality leads.

Key Responsibilities:

• Strategy & Planning:

Develop and implement comprehensive marketing strategies across multiple digital platforms to meet business goals.

• SEO & PPC Management:

Lead and manage SEO and paid campaigns (Google Ads, Meta Ads) including keyword research, website optimization, and ad performance monitoring.

• Digital Marketing Tools Management:

Utilize tools such as Google Analytics, Google Search Console, Meta Business Suite, and Amazon Ad Manager to run and analyze marketing campaigns.

• Market & Competitor Analysis:

Conduct thorough market research to identify trends, opportunities, and competitor strategies to stay ahead in the industry.

• Performance Tracking & ROI Optimization:

Measure and analyze campaign performance using data insights to refine strategies and maximize return on investment.

• Collaboration:

Coordinate with the content, design, and business development teams to align marketing initiatives with company objectives.

Requirements:

• MBA in Marketing or related field from a recognized institution.
• Minimum of 2 years of proven experience in digital marketing strategy.
• Strong command over SEO, PPC, and digital campaign management.
• Proficiency with marketing tools including Google Analytics, Google Ads, Meta Ads Manager, and familiarity with e-commerce platforms like Amazon.
• Excellent analytical and strategic thinking skills.
• Strong communication and cross-functional collaboration abilities.

Preferred Skills:

• Experience in B2B and B2C marketing.
• Familiarity with email marketing platforms, CRM tools, and marketing automation.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing Strategist: 2 years (Preferred)

Work Location: In person