Job
Description
Key Responsibilities: Develop and execute marketing campaigns across digital, social media, and traditional channels. Conduct market research to identify trends, customer needs, and competitive insights. Develop and execute digital marketing campaigns to promote Select and Switchs services across multiple online channels, including search engines, paid advertising campaigns, social media, email, and display advertising. Manage and optimize SEO, SEM (Google Ads, Bing Ads), and social media advertising campaigns (Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Advertising) to maximize ROI. Create and manage content for social media, website, email marketing, and promotional materials. Implement and manage email marketing campaigns, including segmentation, A/B testing. Work with design and development teams to enhance the websites user experience (UX) and conversion rate optimization (CRO). Analyse website traffic and user behaviour using tools like Google Analytics, Google Search Console, and other analytics platforms to measure and optimize campaign performance. Plan and coordinate events, trade shows, and sponsorship activities. Collaborate closely with sales teams to align marketing strategies with business objectives. Track and analyze marketing performance, providing data-driven insights for optimization. Develop and manage tactical campaign plans and calendars. Conduct keyword research and implement SEO strategies to improve organic search rankings and increase website traffic. Perform day-to-day campaign activities, including email campaign set-up, scheduling, testing, tagging, and deployment. Produce and manage content for newsletters, social media, and ads. Engage in creative concept development and copywriting. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution. Provide regular reporting and insights to stakeholders on campaign effectiveness. Monitor and report on digital marketing KPIs and performance metrics, providing insights and recommendations for continuous improvement. Collaborate with internal teams, external partners, and stakeholders to align marketing strategies with business goals. Play a crucial role in developing and executing marketing strategies while building strong professional relationships. Focus on promoting our extensive portfolio of solutions and services, including electricity and gas, telecommunications offers, fuel cards, car loans, home loans, EFTPOS solutions, and more, through targeted campaigns, brand positioning, and market engagement. Stay updated with industry trends, algorithm changes, and emerging digital marketing technologies. Qualifications & Experience: Bachelors degree in Marketing, Digital Marketing, Business, Communications. Proven experience with SEO, Google Ads, Facebook Ads, and other PPC platforms. Strong understanding of social media marketing, content strategy, and email marketing tools like Mailchimp, HubSpot, or similar platforms. Proficiency in Google Analytics, Google Search Console, and other web analytics tools. Experience with graphic design tools (Canva, Adobe Photoshop, Illustrator) is a plus. Excellent communication and project management skills.
