Digital Marketing Specialist

Job Title: Digital Marketing Lead (healthcare, hospitals, or clinics)

WhiteCoats

Years of Experience

Location

Key Responsibilities:

• Lead the planning and execution of

  digital marketing strategies

  across multiple hospital and doctor brands under the WhiteCoats ecosystem.
• Manage

  SEO (on-page, off-page, technical)

  to ensure high-ranking visibility across specialties, cities, and services.
• Plan and optimize

  SEM / Google Ads / Meta Ads

  campaigns for patient acquisition and engagement, tracking conversions and ROI.
• Oversee

  website performance

  content, SEO health, UX, analytics, and updates in coordination with the Website & Content teams.
• Use

  Google Analytics, Search Console, and internal dashboards

  to monitor KPIs and generate insights for campaign improvement.
• Collaborate with internal teams (Content, Design, Growth, CRM) to align messaging and digital activities across platforms.
• Ensure strong

  local SEO

  and

  Google Business Profile (GMB)

  optimization for hospital clients.
• Run

  social media ad campaigns

  and performance-led content initiatives across Meta, YouTube, and Google Display.
• Track leads and conversions in alignment with CRM funnels; ensure campaign data sync with internal systems (CRM, Dialer, WhatsApp).
• Stay updated with healthcare marketing trends, ABDM and DPDP guidelines, and ensure compliance in all patient-facing digital communication.

Required Skills & Experience:

• Minimum

  3 years of experience

  in digital marketing for

  healthcare, hospitals, or clinics

  .
• Proven expertise in

  SEO, SEM, performance marketing, and analytics

  .
• Strong understanding of

  healthcare audience behavior

  and

  local digital growth models

  .
• Hands-on experience with

  Google Ads, Meta Business Suite, Google Analytics, Search Console

  , and keyword tools.
• Exposure to

  website CMS (WordPress preferred)

  and landing page optimisation.
• Good understanding of

  data privacy and healthcare marketing compliance.

• Excellent analytical, communication, and stakeholder management skills.

Preferred Qualifications:

• Certification in

  Google Ads / SEO / Analytics

  .
• Experience with

  healthcare CRM, WhatsApp marketing, or growth automation tools

  is a plus.

Prior exposure to multi-location hospital campaigns or agency experience in healthcare marketing.

About ValueMomentum

ValueMomentum is a leading solutions provider for the global property & casualty insurance industry, supported by deep domain and technology capabilities. We offer a comprehensive suite of advisory, development, implementation, and maintenance services across the entire P&C insurance value chain. This includes Underwriting, Claims, Distribution, and more, empowering insurers to stay ahead with sustained growth, high performance, and enhanced stakeholder value. Trusted by over 75 insurers, ValueMomentum is one of the largest standalone insurance-focused solutions providers to the US insurance industry.

ValueMomentum's WhiteCoats platform is one of India's top knowledge-sharing, networking, and engagement platform for medical professionals. Following its inception in 2016, it has gone on to create a strong following of highly engaged doctors looking to stay updated and collaborate with each other.