Digital Marketing Specialist

Key Responsibilities

1. Social Media Marketing

• Manage and grow Uniwood's presence on

  Facebook, Instagram, LinkedIn, YouTube, and Pinterest

  .
• Create and schedule engaging posts, stories, reels, and short videos.
  
• Develop monthly content calendars in coordination with design & sales teams.
  
• Monitor engagement, respond to comments/messages, and foster community growth.
  

2. Paid Advertising Campaigns

• Plan, launch, and optimize

  Facebook Ads, Instagram Ads, and Google Ads (Search, Display, Video)

  for lead generation and brand awareness.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies.
  
• Manage budgets effectively to maximize ROI.
  

3. SEO & Website Management

• Research and optimize website content for targeted keywords.
  
• Monitor search rankings and suggest improvements.
  

4. Analytics & Reporting

• Use

  Google Analytics, Google Tag Manager, and Meta Business Suite Insights

  to track campaign performance.
• Prepare monthly performance reports with insights and recommendations.
  
• Track conversions, cost-per-lead, and campaign ROI.
  

5. Content & Creative Coordination

• Work with graphic designers, videographers, and photographers to create marketing assets.
  
• Write ad copy, blog posts, and promotional content aligned with brand tone.
  

6. Email & WhatsApp Marketing

• Build and segment email/WhatsApp lists.
  
• Design and send monthly newsletters & product updates.

Required Skills & Qualifications

• Bachelors degree in Marketing, Communications, or related field.
  
• 35 years of proven experience in

  digital marketing, preferably in interior design, real estate, or lifestyle sectors

  .
• Hands-on experience with:
  

• Meta Business Suite (Facebook & Instagram Ads)

• Google Ads (Search, Display, YouTube)

• Google Analytics 4 (GA4)

  and

  Google Tag Manager

• Basic SEO tools (Ubersuggest, SEMrush, or Ahrefs)
  
• Canva/Photoshop for basic graphic edits
  
• Strong copywriting & storytelling skills for social media.
  
• Ability to manage multiple campaigns and meet deadlines.
  

Preferred Skills

• Knowledge of

  Local SEO

  and Google My Business optimization.
• Experience with

  video marketing

  & YouTube channel growth.
• Familiarity with CRM systems for lead tracking.
  
• Basic HTML/WordPress skills for website updates.
  

Key Attributes We Value

• Creativity with an eye for design trends.
  
• Data-driven decision-making.
  
• Proactive and self-motivated.
  
• Ability to collaborate across teams (sales, design, production).