Digital Marketing Specialist

1 - 3 years

0 Lacs

Posted:3 weeks ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

True Care Beauty Pvt. Ltd. Mumbai (On-site) | Full-time

D2C skincare/cosmetic brand

Mumbai

Key responsibilities

  • Performance & Growth
  • Plan, launch, and optimize campaigns on Meta, Google/YouTube, Shopping, Discovery; expand to Amazon Ads.
  • Run a UGC/influencer pipeline (briefs, seeding, whitelisting, usage rights). Coordinate shoots for ads/PDPs.
  • Plan the content calendar (IG/YouTube/Shorts/Blogs), ensure brand and claims compliance.
  • Organic & SEO
  • Marketplaces
  • Coordinate Amazon listings (A+ content, reviews, deals/Promotions), track buy box and rankings.
  • Analytics & Reporting

KPIs you'll own

  • ROAS / CAC, MER, Revenue growth, AOV, CVR
  • Repeat purchase rate, Email/SMS revenue %, LTV
  • Organic traffic & rankings, Amazon share & ratings

Must-have qualifications

  • 13 years in performance + lifecycle for D2C (beauty and skincare).
  • Proven Meta & Google Ads chops

Good to have

  • Basic graphics or creative direction experience.
  • Experience with affiliate programs and community building (Discord/WhatsApp).
  • Stand up creator pipeline: 2030 UGC assets/month with clear usage rights & whitelisting.

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