3 - 6 years
2 - 6 Lacs
Posted:1 month ago|
Platform:
Work from Office
Full Time
Hi Connections,
Digital Marketing Specialist (Performance + SEO)
We are looking for a technically strong Digital Marketing Specialist who will independently handle Performance Marketing, SEO, and Reporting for our Hospitals and Educational Institutions. This person will also guide and oversee the execution work of the Social Media & Performance teams.
- Performance Marketing
- Plan, execute, and optimize Google Ads, Meta Ads, and YouTube Ads campaigns for lead generation.
- Manage budgets, track ROAS, and deliver monthly performance targets.
- Create conversion funnels for hospital services, admissions campaigns, and doctor-specific promotions.
- SEO Management
- Perform keyword research, on-page SEO, technical SEO audits, and off-page link-building.
- Improve organic traffic for hospital websites, college websites, and course pages.
- Work with developers to fix technical issues (GSC errors, speed optimization, crawl issues).
- Create comprehensive weekly and monthly reports for:
- Performance Marketing (Google, Meta, YouTube)
- SEO (traffic, search console, keyword ranking)
- Social Media Analytics
- Track lead quality, cost per lead, and conversion performance.
- Build dashboards using GA4, Data Studio, or Excel.
- Team Coordination & Leadership
- Guide and oversee the work of Social Media and Junior Performance Executives.
- Ensure campaigns planned by the creative team are aligned with performance goals.
- Collaborate with branding, content, and hospital/college teams for integrated campaigns.
- Strong knowledge of Google Ads (Search, Display, Video, DSA), Meta Ads, and basic remarketing.
- Hands-on SEO experience (on-page, technical, and off-page).
- Familiarity with tools: Google Analytics (GA4), Google Search Console, SEMrush/Ahrefs, Meta Business Suite, Tag Manager.
- Ability to analyze numbers and convert data into actionable insights.
- Excellent communication, leadership, and project management skills.
- Experience in healthcare or education sector is a plus.
Malla Reddy Narayana Multispeciality Hospital
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