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Penthara Technology
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Digital Marketing Specialist

Digital Marketing Specialist

Penthara Technology

3 - 7 years

5 - 9 Lacs

Mohali

Posted:8 hours ago| Platform:

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Skills Required

Automation Google Analytics Email marketing Social media digital campaigns SEM Scheduling SEO Digital marketing CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job_Description":"

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in managing digital campaigns, social media, SEO, email marketing, and lead generation. You will play a key role in driving brand awareness, engagement, and qualified leads through strategic digital initiatives.

From an attitude perspective, these attributes would be a great fit for us:

Humility

Honesty

Empathy

Creativity

Team player

Growth mindset

Shift Timings:

Evening Shift 5:00PM to 02:00AM IST (Non Negotiable, We work mostly with US customers in EST Time Zone)

Responsibilities-

Manage and schedule social media content to drive engagement and community interaction.

Plan and execute digital campaigns including webinars, newsletters, and outreach initiatives.

Apply on-page, off-page, and technical SEO strategies to boost search engine rankings.

Track and analyze campaign performance using Google Analytics and suggest improvements.

Generate leads through digital outreach, email marketing, and paid/organic campaigns.

Maintain and optimize lead data in HubSpot or equivalent CRM for better marketing-sales alignment.

Design and manage email campaigns via Mailchimp or Mautic to maximize engagement.

Collaborate with cross-functional teams to align marketing efforts with business goals.

Write SEO-optimized blogs to increase organic traffic and search visibility.

Use tools like Hoot suite or Buffer for social media scheduling and automation.

Leverage Apollo or similar tools to identify and engage potential leads.

Possession of certifications in Google Ads, HubSpot, or similar platforms is a plus.

Requirements

34 years of experience in digital marketing

Proficiency with tools like Google Analytics, HubSpot, Mailchimp,Hoot suite, Buffer, and Apollo

Strong understanding of SEO, SEM, and content marketing

Excellent written and verbal communication skills

Ability to manage multiple projects and meet deadlines

Google Ads, HubSpot, or other digital marketing certifications are a plus

Benefits

Opportunity to work on cutting-edge cloud technologies.

Collaborative and innovative work culture.

Competitive compensation and benefits package.

Career growth and certification support.

","

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Digital Marketing Specialist