Digital Marketing Specialist

As a Digital Marketing Specialist, your primary responsibility will be to develop and execute digital marketing campaigns to promote products and services. You will manage the company website, ensuring it is optimized for search engines (SEO). Your role will also involve creating engaging content for the website, social media platforms, and email campaigns. Monitoring and analyzing the performance of digital marketing campaigns using tools like Google Analytics will be a key part of your job. Identifying trends and insights to optimize campaign performance and budget allocation will help drive the success of our marketing efforts. Collaborating closely with the sales team to generate leads and support sales initiatives will be essential. Staying up-to-date with the latest trends and best practices in digital marketing and implementing them into our strategy will be crucial for achieving our marketing goals. You will be responsible for implementing on-page SEO strategies, including optimizing meta tags, headings, and content for targeted keywords. Assisting in optimizing website content to ensure it is high-quality, user-friendly, and search engine-friendly will be part of your regular tasks. Monitoring and analyzing website performance using tools like Google Analytics and search console will help you track the success of our digital marketing efforts. Conducting keyword research to identify relevant and high-traffic keywords for optimization will also be an important aspect of your role. This is a full-time position with a day shift schedule. A Bachelor's degree is preferred for this role. Ideally, you should have at least 1 year of experience in digital marketing. The work location for this position is in person.,