Digital Marketing Specialist

Key Responsibilities

• Develop, implement, and optimize digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Integrate insights into campaign planning, targeting, and customer engagement.
• Enhance personalization across digital channels and predictive analytics.
• Manage paid campaigns with a focus on optimization for bidding, targeting, and conversion improvements.
• Conduct keyword research, on-page/off-page SEO, and content optimization
• Implement Automated personalization for customer journeys across websites, ads, and email campaigns.
• Deploy and manage conversational AI/chatbots to support lead generation and customer interactions.
• Automate workflows and customer journeys using latest technology enhanced marketing automation systems.
• Monitor, analyse, and report performance to identify trends and opportunities.
• Stay updated on emerging trends and applications in digital marketing to drive continuous innovation.

Requirements:

• Bachelors degree in marketing, Business, Communications, Data Science, or a related field.

• Minimum 3+ years

  of work experience to diagnose and solve problems independently, apply business understanding to marketing campaigns.
• Must have exposure to tools like

  Semrush, AHREFs, Google Search Console, Google Analytics

• Strong understanding of SEO, SEM, paid advertising, and digital campaign management.
• Knowledge of data-driven marketing, predictive analytics, and customer journey personalization.
• Experience with marketing automation and campaign optimization.
• Strong analytical mindset with the ability to interpret data and convert insights into action.
• Excellent communication skills with the ability to guide & road map the content team from the front.
• Ability to translate data and campaign reports into actionable business insights; excellent written, oral, and visual communication skills.
• Highly organized and able to manage multiple assignments and deadlines

  .

Certification:

• Certifications like

  Google analytics, Google Ads, Facebook Blueprint

  , etc.

Preferred Skills:

• Understanding of machine learning concepts applied to marketing (e.g., churn prediction, recommendation systems).
• Familiarity with Generative AI for campaign design & optimization techniques.
• Ability to work collaboratively across creative, technical, and business teams.

• Having familiarity with emerging AI driven marketing

  tools is a plus.