Digital Marketing Specialist

1 - 4 years

3 - 4 Lacs

Posted:16 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Digital Marketing

Specialist

Responsibilities

  • Develop, implement, and manage paid advertising campaigns on

    Google Ads

    (Search, Display, and YouTube) and

    Meta

    (Facebook and Instagram).
  • Conduct in-depth keyword research and audience segmentation to identify target audiences and create compelling ad copy and creatives.
  • Monitor campaign performance, analyze key metrics (e.g., CPA, CTR, ROAS), and provide regular reports and insights.
  • Perform A/B testing on ad copy, visuals, and landing pages to continuously improve campaign effectiveness.
  • Manage ad budgets and bids to ensure optimal allocation and performance.
  • Stay up-to-date with the latest trends and best practices in Google Ads and Meta advertising.
  • Collaborate with the content and design teams to create high-performing ad creatives and landing pages.
  • Troubleshoot and resolve any issues related to campaign setup, tracking, or performance.

Qualifications

  • Proven experience in managing and optimizing paid advertising campaigns on Google Ads and Meta platforms.
  • Strong understanding of digital marketing concepts, including PPC, SEO, and social media marketing.
  • Proficiency with Google Ads and Meta Ads Manager.
  • Excellent analytical skills and the ability to interpret data to make data-driven decisions.
  • Familiarity with marketing analytics tools like Google Analytics.
  • Strong communication and teamwork skills.
  • A bachelor's degree in marketing, communications, or a related field is preferred.
  • Google Ads and/or Meta certifications are a plus.

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