Digital Marketing Specialist

About Us

Digital Marketing Specialist

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, and Display Advertising).
• Optimize website content, landing pages, and blogs for maximum SEO impact.
• Manage paid campaigns (Google Ads, LinkedIn Ads, Facebook/Instagram Ads) to drive traffic and conversions.
• Create engaging content for websites, blogs, social media, and email marketing campaigns.
• Analyze campaign performance using data analytics tools (Google Analytics, Search Console, SEMrush, etc.) and prepare regular performance reports.
• Manage and grow the company's social media presence across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube).
• Plan and execute email marketing campaigns, including audience segmentation, content, and performance tracking.
• Collaborate with design and content teams to create visually appealing creatives, infographics, videos, and marketing collaterals.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of

  4+ years of proven experience

  in digital marketing.
• Strong knowledge of

  SEO, SEM, Google Ads, and Web Analytics tools

  .
• Hands-on experience in

  social media management

  and

  email marketing tools

  (Mailchimp, HubSpot, Zoho Campaigns, etc.).
• Ability to create, edit, and manage content (blogs, posts, ads, email campaigns).
• Basic design skills (Canva, Adobe Photoshop, Illustrator, or similar tools).
• Analytical mindset with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.