Digital Marketing Specialist

About Us:
The Premia Academy is a new-age school committed to nurturing holistic, future-ready learners through academic excellence and values-based education. Were looking for a passionate and performance-driven Digital Marketing Executive to amplify our brand reach and student admissions through strategic digital initiatives.Key Responsibilities:Google Ads, Performance MarketingPlan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube, etc.)Perform keyword research, ad copywriting, and budget planning.Track ROI and conversion metrics to improve campaign effectiveness.SEO:Implement on-page and off-page SEO best practices.Conduct regular audits, track performance via tools like Google Search Console, SEMrush, etc.Optimize website content for search engine ranking and lead generation.Social Media Marketing:Coordinate with content and design teams for impactful campaign rollouts on Facebook, Instagram, and LinkedIn.Monitor engagement, reach, and lead metrics for improvement.Analytics & Reporting:Use tools like Google Analytics, Tag Manager, and Data Studio to track user behaviour.Provide weekly and monthly campaign performance reports.Collaboration:Work with the admissions, creative, and academic teams to align digital efforts with institutional goals.Coordinate with external agencies (if any) for performance marketing and media planning.Requirements:Bachelors degree in Marketing, Business, Communications, or a related field.2-4 years of proven experience in digital marketing, preferably in the education sector.Proficiency in:Google Ads (certification is a plus)SEO tools (Ahrefs, SEMrush, Moz, etc.)Google Analytics, Tag ManagerMeta Ads ManagerStrong communication, analytical, and multitasking skills.