Digital Marketing Specialist / Head of Marketing SEO & SMO

3 - 8 years

0 - 3 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Position Overview

6 Digital Marketing professionals

  • 3 positions Jaipur, India

  • 3 positions Dubai, UAE (Real Estate marketing experience is mandatory)

Manager / Senior Manager / Vice President / Head of Marketing

Private Equity

Note:

Key Responsibilities

Search Engine Optimization (SEO)

  • Develop and implement

    on-page and off-page SEO strategies

    to increase qualified organic traffic.
  • Conduct

    keyword research, competitor analysis, and backlink audits

    across financial and real estate domains.
  • Collaborate with content creators and business teams to deliver

    accurate, compliant, and high-performing digital content.

  • Track and report campaign performance using

    Google Analytics, Search Console, SEMrush, and Ahrefs.

Social Media Optimization (SMO)

  • Plan and manage

    social media strategies

    for LinkedIn, Instagram, Facebook, and X (Twitter).
  • Create

    platform-specific campaigns

    to engage investors, distributors, and partners.
  • Develop content that clearly explains

    complex investment or property offerings

    .
  • Measure engagement and optimize performance across geographies.

Content Strategy & Industry Understanding

  • Create and position content that communicates

    Private Equity, Insurance, Real Estate, and Financial Product

    narratives effectively.
  • Work with product, research, and sales teams to ensure accuracy and alignment in all digital messaging.
  • For Dubai roles:

    Proven track record in

    real estate digital marketing

    (property campaigns, project launches, or investor lead generation).
  • Understand

    financial terminology and compliance

    , ensuring all digital assets meet regulatory and brand standards.

Analytics & Reporting

  • Track KPIs: organic reach, engagement rate, CTRs, and conversions.
  • Present monthly performance dashboards and insights to the

    Co-Founder / CEO.

  • Continuously refine campaign strategies based on analytics and business goals.

Qualifications & Skills

Education:

  • Bachelors degree in

    Marketing, Business, Communications

    , or a related field (MBA preferred).

Experience:

  • 310 years of experience

    in

    digital marketing (SEO, SMO, or performance marketing).

  • Mandatory:

    Hands-on experience in

    one or more

    of the following verticals:

    • Private Equity / Venture Capital

    • Insurance / Financial Products / PMS / AIF

    • Real Estate / Property Marketing (Mandatory for Dubai applicants)

  • Proven success in

    organic growth, social engagement, and qualified lead generation

    within investment-focused businesses.

Technical Skills:

  • Strong knowledge of

    Google Analytics, Search Console, SEMrush, Ahrefs, Moz

    , and social media analytics tools.
  • Experience with

    LinkedIn Ads, Meta Business Suite, HubSpot / WordPress CMS

    , and scheduling tools like

    Hootsuite

    or

    Buffer.

  • Understanding of

    local SEO, regional targeting, and multi-country campaign management.

Soft Skills:

  • Deep understanding of

    financial and real estate content

    able to translate complex topics into engaging marketing narratives.
  • Excellent written and verbal communication skills.
  • Analytical mindset combined with creative problem-solving.
  • Ability to work independently and report directly to leadership.

Why Join Analah Group

  • Be part of a

    global investment and real estate powerhouse

    with offices in

    India, UAE, and Toronto.

  • Collaborate

    directly with the Co-Founder / CEO

    on strategic global campaigns.
  • Work across multiple asset classes and financial products, engaging with sophisticated investor audiences.
  • Fast-paced, growth-driven culture with international exposure and leadership visibility.

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