Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Travel Industry (Kannur)

Location: Kannur
Job Type: Full-time

About the Role:

We are looking for a creative and results-driven Digital Marketing Specialist to join our travel agency in Kannur. The ideal candidate will have a strong grasp of digital marketing tools (especially Canva) and a passion for the travel industry. You will be responsible for developing and executing engaging digital campaigns to promote our travel packages, increase brand awareness, and drive bookings.

Key Responsibilities:

• Social Media Management: Create, schedule, and optimize content across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) to engage travelers and boost conversions.
• Graphic Design & Content Creation: Design visually appealing posts, banners, brochures, and ads using Canva and other tools.
• SEO & Website Management: Optimize website content, blog posts, and landing pages for better search rankings and user experience.
• Paid Advertising: Run and monitor Google Ads, Facebook/Instagram Ads, and other paid campaigns to maximize ROI.
• Email & WhatsApp Marketing: Craft compelling newsletters and promotional campaigns to nurture leads and retain customers.
• Analytics & Reporting: Track KPIs (engagement, conversions, traffic) and adjust strategies for better performance.
• Influencer & Collaboration Marketing: Partner with travel bloggers, influencers, and local businesses to expand reach.

Ideal Candidate Profile:

• Design Skills: Proficient in Canva, basic photo/video editing, and content creation.
• Tech-Savvy: Familiar with Meta Business Suite, Google Analytics, SEO tools, and email marketing platforms.
• Creative & Trend-Aware: Ability to create viral-worthy travel content and stay updated on digital trends.
• Passion for Travel: A keen interest in travel destinations, culture, and tourism trends.
• Communication: Strong written and verbal skills in English & Malayalam (preferred).

Why Join Us?

• Work in a fun, travel-loving environment.
• Opportunity to explore FAM trips (familiarization tours) and travel perks.
• Flexible work culture with growth opportunities.
• Competitive salary + performance incentives.

Job Type: Full-time

Pay: ₹8,000.00 - ₹15,000.00 per month

Supplemental Pay:

• Commission pay
• Performance bonus

Application Deadline: 30/07/2025
Expected Start Date: 01/08/2025