Digital Marketing Specialist CRO focus

3 - 8 years

5 - 9 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Industry:

About the Role:


Key Responsibilities:


  • Design and execute CRO strategies to improve website and landing page performance.

  • Plan and run A/B and multivariate tests using tools like VWO, Google Optimize, or Optimizely.

  • Analyze user behaviour using Google Analytics (GA4), Hotjar, Crazy Egg, or similar tools.

  • Identify drop-off points and friction in digital funnels; recommend data-backed improvements.

  • Develop clear test hypotheses, plans, and post-test analysis reports.

  • Collaborate with content, design, product, and tech teams to execute and validate optimizations.

  • Track and report on key CRO metrics: bounce rate, engagement, CTR, CVR, and funnel progression.

  • Stay current with CRO trends, tools, and emerging best practices.




Required Skills and Experience:


  • 3+ years of hands-on experience in digital marketing with a CRO focus.

  • Proficient in CRO and analytics tools (VWO, GA4, Hotjar, Google Tag Manager, etc.).

  • Strong grasp of UX principles, user journey mapping, and landing page optimization.

  • Excellent analytical skills; experience with Excel, Looker Studio, or other visualization tools.

  • Ability to interpret A/B test results with statistical rigor.

  • Familiarity with HTML/CSS/JavaScript for minor on-page edits or testing (preferred).

  • Strong communication and cross-team collaboration skills.

  • Demonstrated success in improving conversion metrics through structured optimization.


Preferred Qualifications:


  • Experience with eCommerce, SaaS, or lead-generation websites.

  • Familiarity with broader digital channels: SEO, PPC, Email, Social Media.

  • Certifications in CRO tools, Google Analytics, or UX design are a plus.



Equal Opportunity Statement


Security & Confidentiality Statement



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