Digital Marketing Specialist (Brand Marketing)

Creative & Social Media Expert

Schedule:

About the Role

Must-Haves

• 2+ years

  of experience in content or brand marketing
• Proficiency in

  Adobe Creative Suite

  (Illustrator & InDesign)
• Skilled in producing

  Reels/TikToks

  with strong storytelling and editing
• Experience with

  CapCut

  or

  InShot

  for video editing
• Strong design skills using

  Canva Pro

• Social media management experience with

  Meta Business Suite

• Experience in

  email marketing

  (Mailchimp or Klaviyo)
• Strong copywriting skills with clarity, personality, and no fluff
• Ability to manage a

  rolling content calendar

  and meet deadlines
• Understanding of

  Aussie culture, humor, and memes

Nice-to-Haves

• Knowledge of

  YouTube Shorts

  optimization
• Skills in creating memes and viral social content
• Experience designing packaging inserts, flyers, and media kits
• Familiarity with tools like

  Notion

  and

  Google Sheets

What Youll Do

• Design branded assets, IG carousels, memes, banners, and marketing materials (Adobe Illustrator, InDesign, Canva Pro)
• Edit 35 weekly Reels/TikToks with subtitles, hooks, music, and brand elements; repurpose for YouTube Shorts and Facebook
• Post and schedule daily content across Instagram, TikTok, and Facebook; maintain a rolling content calendar
• Engage with followers by responding to comments and DMs quickly and with personality
• Design email banners/content blocks and send weekly campaigns with compelling visuals

Weekly Output Expectations

• 57 Instagram posts/week

• 3 TikToks/week

• Daily stories

• 1 email campaign/week

• Media kit/flyer updates as needed

• Daily engagement with followers